ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. For example, Adobe Analytics (Omniture) only allows the use of historical data for personalization.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

Analytics 146

Analytics Green Metrics Web 146

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. Aggregated search engine level analysis. Implications of Secure Search Decision.

Search 156

Search SEO Analytics Engineer 156

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

JANUARY 8, 2020

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle? Kaggle launched in 2010. Image source ).

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Average Revenue Per Customer. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Total Customers.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

MARCH 13, 2013

Analytics should guide your decisions – they should be actionable. Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? They are often much harder to track than just switching on Google Analytics. Here are some that I use: Google Analytics.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good. Enter RingRevenue.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

ConversionXL

OCTOBER 21, 2019

Google BigQuery is a warehouse for analytics data. Still, why would you go beyond your usual digital analytics tool and try a cloud solution like BigQuery? When you work with Google Analytics or other digital analytics tools, you usually have control only over data collection and analysis. What is Google BigQuery?

SQL 84

SQL Analytics Marketing Cloud 84

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. The analytics portal syncs with independent CRMs to wed engagement and sales data. Sales enablement.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. There is a free tool inside Google Analytics called Model Comparison Tool.

Channel 162

Channel Analytics Campaign Conversion 162

Up and Running

NOVEMBER 12, 2020

Marketing is an investment where the money is spent to acquire more customers for your business, leading to higher profits and more revenue. If you plan to seek out funding , you’ll need to outline your marketing spend, as well as the channels and campaigns you intend to run. Pitch to investors.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Customer 123

Customer Analytics Metrics SEO 123

ConversionXL

FEBRUARY 18, 2020

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. It’s one of many potential business needs that could affect your decision to upgrade to a Google Analytics 360 license.

Analytics 90

Analytics SQL Metrics Campaign 90

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. Remember: All data in aggregate is crap, segment or suck. With advertising revenue in a tailspin, it is more important than ever.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

JANUARY 21, 2020

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? Can all data be stored within Google Analytics? .

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 89

Analytics Marketing Algorithm Campaign 89

ConversionXL

AUGUST 19, 2020

a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. We’ve had clients report SEO metrics from Adobe Analytics, while PPC metrics came from Google Analytics (because of its native integration with Google Ads).

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

MARCH 8, 2010

Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. It was a part of my first book, Web Analytics: An Hour A Day. This is the other little secret: no KPI works at an aggregated level to by itself give us insights. The problem? " Okay.

Metrics 118

Metrics Web Analytics PPC 118

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" The answer is simple: Aggregators.

Analytics 140

Analytics Aggregator Channel B2B 140

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 146

Analytics Metrics API Web 146

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. Our new email subscribers would receive email campaigns for different products.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 125

Analytics Channel Metrics Web 125

Occam's Razor

SEPTEMBER 30, 2008

But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? One of these days my hope is that Web Analytics vendors will A] Make it easier for us to add the annotations and/or B] Mine other sources and automatically add context / tribal knowledge as Google Trends does today. Go Get Your Own.

Analytics 68

Analytics Metrics Search Florida 68

Startup Lessons Learned

AUGUST 24, 2009

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. What is the right revenue model? Each new campaign is a startup where Lean principals can be applied to maximum effect. Eric, First of all, great post.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees. So delicious.

Analytics 103

Analytics Programming Global Campaign 103

Occam's Razor

MAY 19, 2014

Conversion Rate is money, sometimes directly as revenue and other times indirectly via Leads collected. The purists amongst you might notice that I'm really using Revenue as the BFF. Revenue <-> Profitability. None of the digital analytics tools make it easy to measure true profitability. And they should.

Metrics 160

Metrics Analytics SEC Acquisition 160

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Total revenue. Of course Yahoo!

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Get over it.

Analytics 121

Analytics Web Agile Campaign 121

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Analyzing data in aggregate is a crime.

Analytics 105

Analytics Web Search Non-Compete 105