ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 137

Search Analytics PPC Green 137

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. Wistia’s analytics can help connect the dots between video consumption and conversions.

Hosting 127

Hosting Video Technical Review Software Review 127

Up and Running

NOVEMBER 12, 2020

The tool enables you to aggregate reviews from the web to have an idea of your brand reputation. It also lets you extract keyword-based data from any of your competitor pages so that you can set a budget for SEO. . Like we’ve said before, you can also do this with tools you likely already have, such as Google Analytics.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Inbound links are the lifeblood of SEO. Increased inbound links. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" The answer is simple: Aggregators.

Analytics 140

Analytics Aggregator Channel B2B 140

David Teten

APRIL 1, 2021

aggregates resources from all the VCs. For technology vendors and models, see Venture capitalists eating our own dog food: Using technology and analytics to make better investments. . For example, I suggest it doesn’t make a lot of sense to hire a full-time team member who’s an SEO consultant. AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Hopefully. :).

Conversion 129

Conversion Analytics .Net Metrics 129

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on?

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

APRIL 1, 2019

Analytics data is one piece of the puzzle to be paired with qualitative research. The default New Users segment lets you to view Google Analytics data through the lens of first-time visitors. (A Live chat : You can aggregate data that you collect on audience interactions with live chat representatives or chatbots.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Duct Tape Marketing

JULY 17, 2019

Increasingly, people are finding that these posts are helpful in SEO. Over the years, reviews have become a huge ranking factor, so they’re important for SEO. You’re actually better off with an aggregate rating of between 4.2 Posts are like blog posts, except they appear within your Google My Business profile.

Software Review 78

Software Review Technical Review Naming SEO 78

YoungUpstarts

MARCH 17, 2013

Online marketers may want to quickly check on SEO basics, SEO on-page, SEO off-page and keyword rankings, or back-end types may like to snoop in on your closest competitors to understand their website’s usability, security and technology information.

Aggregator 168

Aggregator Public Relations SEO Social Media 168

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos. That’s your job.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 146

Analytics Metrics API Web 146

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. The second activity, which I believe should be the obsession of all analytical startups, is customer optimization. This is the piece that the LTV-zealots always miss: the spending will never stop.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

AUGUST 19, 2016

To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Some analytics and metrics you should begin measuring to help capture a greater range of data are: Behavioral Cohorting. Aggregate Audience Data. Image Source. Session Lengths and Drop-off.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

AUGUST 14, 2019

What can it offer your analytics team ? In this instance, you’d combine data from your ecommerce platform with Google Analytics data. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. Combining Google Analytics data with imported data. Here’s what you need to know. Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Of course Yahoo! All visits. Total revenue.

Analytics 124

Analytics Web Acquisition Metrics 124

Scalable Startup

JANUARY 12, 2015

Until recently I was fairly unaware of this market, more focused on social, dat analytics, seo, superior web development, content management and CMS design as my priorities for Online Marketing projects and conversion. It’s content, social, seo enhancing and is impacting a vast majority of online purchasing.

Management 20

Management Los Angeles Angel Investor B2B 20

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Ben's Blog

JUNE 3, 2024

We are just beginning to see companies that are using AI agents to complete narrow, end-to-end (e2e) marketing tasks: A/B testing specific campaign assets, optimizing ad bidding and buying, tracking attribution and analytics, iterating content based on performance, and then making creative decisions (vs. via Captions ).

Software 84

Software Sales Marketing Vertical 84

klinger.io

JANUARY 17, 2014

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. What kind of analytics tools you should use depends what you are trying to do with those tools. 6th January 2014.

Analytics 67

Analytics Metrics Startup Database 67

Duct Tape Marketing

DECEMBER 23, 2019

And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. In fact, never abandoned your website, SEO, or content. They have all the important tools you need for paid traffic, social media, PR, and SEO.

Small Business 77

Small Business Marketing Audio Technical Review 77

Occam's Razor

SEPTEMBER 29, 2009

See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Web Analytics. 7 Best Practices ].

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Customer 123

Customer Analytics Metrics SEO 123

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. It’s not like you open up Google Analytics and the data will come telling you stuff. Step #3: Web Analytics Analysis.

Analytics 48

Analytics Technical Review Conversion Framework 48

Lightspeed Venture Partners

DECEMBER 14, 2012

In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content. The group was particularly interested in discussing emerging technologies as a possible competitive differentiation, particularly in the context of data and analytics.

Business Model 159

Business Model Distribution Aggregator Channel 159

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Because: All data in aggregate is crap.

Analytics 103

Analytics Programming Global Campaign 103

Software By Rob

JANUARY 12, 2010

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. Luckily, Google Analytics can spell this out for you using goals. The purpose of traffic is to convert into customers or provide SEO benefit. For more info on setting up goals check out this link.

Software Review 55

Software Review Marketing Startup PPC 55

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. But in aggregate, they can make a big difference. The growth teams that I’ve built.

Conversion 133

Conversion Technical Review Channel Engineer 133

Duct Tape Marketing

FEBRUARY 8, 2017

But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. Cushing is an analytics, SEO, and data visualization consultant and trainer, but she is also so much more than that! What the pros and cons are to Google Analytics. Marketing Podcast with Annie Cushing.

Analytics 28

Analytics Aggregator SEO Metrics 28

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. Here's another example: Those of you who've read Web Analytics 2.0 They are data pukes.

Analytics 160

Analytics Metrics Web Ohio 160

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything.

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

NOVEMBER 21, 2011

The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Most analytics vendors, including Google Analytics, reacted immediately to the change in order help us quantify the impact of this change in multiple ways.

Analytics 137

Analytics Metrics Search Aggregator 137

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. And we recommend doing more SEO.

Salary 131

Salary Analytics Green eCommerce 131

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 125

Analytics Metrics SEM Web 125