YoungUpstarts

JUNE 5, 2012

That obsession with food had inspired Jon Yongfook Cockle to put together, as a weekend hacking experiment , a website that does a take on content aggregation around food reviews. Opinioneated essentially pulls food reviews from established Singapore bloggers and aggregates them on a map of Singapore.

Singapore 200

Singapore Aggregator Technical Review Database 200

YoungUpstarts

OCTOBER 20, 2016

The on-demand economy may have been spurred by the big names that have frequent mentions in social media or otherwise: Uber, Airbnb and the whole shebang. Globe (Philippines), AirAsia (Thailand) KitKat, Revive Isotonic and Wonda Coffee are a few names in their partnership repertoire, with innovative campaigns for the same.

Demand 100

Demand Singapore Malaysia Asia 100

Occam's Razor

SEPTEMBER 24, 2012

It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). Maybe some of them remember our brand name and our products (Lord knows we are pimping ourselves aggressively on those brand pages) when it is time for them to make a purchase. But not, ever, in aggregate.].

Metrics 165

Metrics Advertising Marketing Social Media 165