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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). As a result it only makes sense to produce the highest quality video and to market it like hell to consumers since if it doesn’t capture an audience when it runs then losses are incurred.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! This has been a very welcome addition. And this month we announced that Maker Studios, where I am an investor and board member, crossed 3 billion views. So if Time Warner + Ynon Kreiz + 3 billion views / month isn’t legitimacy, I don’t know what is.

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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

At the left of the graph is the “head end” of the market, where the “hits” are produced for mass audiences. If audiences liked your music then you had to sell them physically at Tower Records or similar. They own the audience and that is enormous asset to leverage, but more on that in a moment.

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This Post Has Nothing to do with #SXSW

Both Sides of the Table

You may choose some where your customers aggregate, others where you hope to find biz dev partners & still others where you want to meet investors. Educate your audience on a topic, don’t be a blowhard overly promoting your company. You’ll get way more from an audience respecting your insights and contributions.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

I think about how the audience might react and whether if I were in the audience I would be intrigued. It’s why before every speech I call the organizer and drill them about who will be in the audience. In order to visualize how an audience will receive my presentation I have to be able to imagine the whole situation.

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Top Startup Winner: Balodana

The Startup Magazine

We curate and aggregate a collection of talented made-to-measure designer brands who showcase their garments in our integrated marketplace platform. In fact, 49% of women say they have challenges finding clothes to fit – and our market validation survey indicates it rises to 75% in women over 35 (our primary target audience).

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Visit to Case Foundation and Startup America

David Teten

They do that by aggregating America’s startups, providing them with pro bono services, and promoting regional ecosystem development. Aggregate America’s startups. in aggregate commitments. Audience questions: Q: When is a startup no longer a startup? The real goal is growth; no one else hires. • There are 1.4m-1.6m

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