Aggregator Audience Campaign Green 
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?
Hearpreneur
SEPTEMBER 18, 2020
These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. My target audience was actors – so that was an easy key word. Since my target audience centers around mothers, it made sense to include it in my business name. Photo credit: Jenna Green.
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Startup Lessons Learned
AUGUST 24, 2009
The biggest lost opportunity of all, though, is this one: we no longer need to rely on scarcity or status-oriented measures to filter which projects should get the green light. There is no reason why all written content that is produced today for those purposes couldn’t be split-tested – at least to a segment of its audience.
ConversionXL
FEBRUARY 26, 2020
If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.
ConversionXL
OCTOBER 21, 2019
Imagine you want to know how much revenue your campaigns generated… …and you sell houses. Pulling your Google Analytics data into BigQuery has benefits: No sampling; You own the data; Non-aggregate stats; Ability to create custom attribution models , etc. Another use case. Put your developers to work. NO * SELECT.
Occam's Razor
AUGUST 9, 2016
Develop a Smarter Understanding of Your Audiences. The latter is particularly useful as an aggregated view for senior executives. The GA team is also helping you out by helping you understand where the results are significant, green and red arrows, and where it is directional, up or down gray arrows. Let's go!
Occam's Razor
JANUARY 30, 2012
It now has a specific audience and a purpose. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. I named my dashboard: VP, Digital. Pretty cool.
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