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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). But distribution is now unlimited. Not so fast.

Video 339
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. And for the record, that’s per month not total in aggregate! Distribution costs have, too. This has been a very welcome addition.

Video 320
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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

At the left of the graph is the “head end” of the market, where the “hits” are produced for mass audiences. When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. Why is that? Even a hundred.

Media 302
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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. YouTube is an obvious and popular choice. DailyMotion. billion videos per month.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

I think about how the audience might react and whether if I were in the audience I would be intrigued. It’s why before every speech I call the organizer and drill them about who will be in the audience. In order to visualize how an audience will receive my presentation I have to be able to imagine the whole situation.

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St. Louis Startups Strut Their Stuff

ReadWriteStart

On Wednesday, a group of 13 companies presented to 50 investors, looking to raise an aggregate of $16 million in capital. What makes these ventures interesting to me is how focused they are on their particular audiences of either potential users or customers. Two events this week in St.

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Innovate Israel Conference Brings 28 Israeli startups to London

VC Cafe

Craze Digital is one of the world’s biggest Digital Entertainment indie companies, managing a host of online & mobile channels for high-demand Music & Video content, with a strong focus on innovative approach to monetization and distribution. We live, think and breathe digital music distribution. TruMedia Technologies Inc.

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