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Health Tech Entrepreneur Builds a Business Focusing on Improving The Lives of Tens of Thousands

Hearpreneur

Some innovators with integrated business models like Kaiser Permanente are making great strides in aggregating your patient data and making it accessible to you. True to my “health tech geek” roots, I have been awarded patents in the United States and Australia for remote biometric monitoring systems and data visualization technologies.

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Marching through quicksand

Startup Lessons Learned

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Instead, each potential customer has to go through a self-serve process of signing up and paying money.

Customer 167
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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A successful startup strives for this latter case.

Customer 156
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Startup Resources

www.vccafe.com

customer retention, churn reduction, lifetime value. aggregation. Roku Channel Store. SEO Keyword Analysis Tool. Online Marketing Suites. HubSpot -Â online marketing and web analytics system. Performable â?? personable web analytics/lifecycle marketing. Custora â?? free/cheap web customer relationship mgmt software. Highrise â??