ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. Aggregate that data at an account level to know which accounts to target. The aggregation of individual behavior at a company level was the critical innovation.

Software Review 117

Software Review Software Marketing IP 117

VC Cafe

MARCH 1, 2024

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing.

Artificial Inteligence 177

Artificial Inteligence Technical Review Software Review Generative AI 177

View from Seed

SEPTEMBER 3, 2015

In the 10th edition of Traction, we hear the story of Vin Vacanti , co-founder/CEO of Yipit.com (daily deals aggregator) and YipitData (analyzes web data for institutional investors). Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B.

CTO Hire 120

CTO Hire Framework Cofounder Seed Stage 120

YoungUpstarts

SEPTEMBER 30, 2018

This is done by aggregating data on an enormous scale and leveraging highly advanced Artificial Intelligence (AI) technology to analyze the data and generate actionable insights on their competitors and their eCommerce channel. With these insights, brands can understand the marketplace better, improve their strategy and increase their sales.

eCommerce 127

eCommerce Channel Artificial Inteligence Technical Review 127

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Live chat : You can aggregate data that you collect on audience interactions with live chat representatives or chatbots.

Technical Review 133

Technical Review Marketing Software Review Audience 133

This is going to be BIG.

FEBRUARY 22, 2010

This includes establishing sales objectives and compensation plans for all sales personnel, including salary structures, commission plans, sales contests and bonus plans.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 91

Marketing B2B Distribution Audience 91

Duct Tape Marketing

NOVEMBER 17, 2011

A B2B example might include maintaining a calendar of networking events or business related seminars. Using a little RSS magic and a bookmarking tool like Delicious, you could even automate the aggregation of news and other related content for neighborhoods with very little work.

Search 77

Search Software Review Technical Review Engineer 77

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective.

Search 137

Search Analytics PPC Green 137

View from Seed

MARCH 24, 2021

So, we decided to aggregate NextView’s “greatest hits.” Why Do Consumer IPOs and B2B IPOs Get Treated Differently? That being said, there are benefits to learning from past reflections — especially as we near national re-opening, and the theoretical “end” of the pandemic. ” (Melody Koh).

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

VC Cafe

AUGUST 3, 2024

Kudos Eran Shust and team Holisto (formerly Splitty) on your $10M series B for your price aggregation technology! Good stuff Maya Cohen and team Monto for coming out of stealth with a $9M seed round for your e-invoicing platform to bring order to B2B payments! Nice job Shmuel Bachinsky and team Quantum Transistors on securing $17.5M

Israel 78

Israel Technical Review Iran Generative AI 78

SVPG

FEBRUARY 23, 2014

But the idea is to understand how our users and customers (remember there can be many users at a single customer at least in the B2B context) are actually using our products. The data we aggregate (from all sources) can be a gold mine. When most people think of analytics they think of web analytics. That is but one type.

Analytics 87

Analytics Technical Review Aggregator B2B 87

YoungUpstarts

AUGUST 16, 2011

That’s also how Anand Singh and Harveen Narulla felt, and that is why they founded GreenBills Pte Ltd, the technology start-up behind e-bill aggregation solution GreenPost. Singh and Narulla believe they have found the answer, and that is: aggregated e-billing. Not to mention, it’s a massive waste of paper.

Green 248

Green Singapore B2C Aggregator 248

ReadWriteStart

DECEMBER 30, 2020

Certain experts have described the situation as a Keynesian supply shock, a negative event that triggers aggregate supply shortages with bigger impacts than the prior reduction in labor supply. The post How to Optimize B2B Deal Management to Cut Costs and Losses in 2021 appeared first on ReadWrite.

B2B 153

B2B Cost Management Forecast 153

Occam's Razor

AUGUST 12, 2013

" In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. You don't have to do attribution analysis for all your conversions in aggregate. Just to be conservative. Look at your own Time Lag report, come up with your own number. You do too. #3.

Channel 162

Channel Analytics Campaign Conversion 162

David Teten

SEPTEMBER 23, 2017

Advances in machine learning, specifically natural language processing, have made generating these baseline, aggregate datasets possible, at scale, with high accuracy. Many tools designed for B2B marketing in general are also relevant to investors. 1) Market fund. Most of our companies will need to raise further rounds.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Version One Ventures

MAY 28, 2020

As we’ve been spending time on B2B marketplaces and dev tools/platforms, we’ve come to realize that there’s an interesting sub-category that combines elements of both: the API-as-a-marketplace. First, you can aggregate the supply especially in antiquated industries where a lot of infrastructure needs to be built for the API-as-a-marketplace.

API 207

API Aggregator B2B Demand 207

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Usually for free. Usually at least a test.

Analytics 119

Analytics Web Metrics Channel 119

Occam's Razor

APRIL 21, 2014

If you have a lot of them, aggregate them up. As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. chapter 5 specifically provides advice on B2B and non-ecommerce websites). Fruition Internet Marketing. Josh Thomas. Hello Josh.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Another great example of linkable assets are pages that aggregate industry stats, like this one. But they’re wasting their time. .

B2B 142

B2B Social Media Email Campaign 142

Rob Go

JUNE 7, 2012

Our recent investment in Farmeron is leveraging the rising availability of data being produced in the farming and agricultural sector, and other companies are similarly aggregating and making accessible oceanographic data. But this is happening in massive areas that we never think about. They are far more foundational to what is to come.

Technical Review 61

Technical Review SMS Internet B2C 61

SoCal CTO

OCTOBER 22, 2009

Cliff also sparked an idea that along with using in a separate conversations sparked the idea that we should be using Southern California Tech Central as a means of helping to aggregate the conversation. We can use could choose a hashtag (e.g., This would be easy enough to do. I'm not sure if it will add value at this point.

Los Angeles 150

Los Angeles Networking Southern California Aggregator 150

YoungUpstarts

JANUARY 5, 2012

But Chicago-based startup MentorMob ( www.mentormob.com ) wants to change that – the free, community-based collaborative service aims to aggregate and organize the best online educational content on any topic, so it’s easier to find. With MentorMob , you spend more time learning and less time searching.”.

Illinois 165

Illinois Aggregator Chicago Widget 165

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. In the past, CMOs used to say that half of the spend was wasted but they could not tell which half.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Agile VC

NOVEMBER 6, 2013

Well it’s not clear that media businesses, in aggregate, are inherently more valuable than e-commerce or premium services companies in aggregate [see Note 1 below regarding categorization]. Why are media businesses so valuable? Growth IPOs Are Back. A couple things factor into this.

IPO 194

IPO Aggregator B2B Internet 194

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. The answer is simple: Aggregators. They do everything. Which fire should we add more fuel to?

Analytics 140

Analytics Aggregator Channel B2B 140

Austin Startup

JULY 6, 2018

When an accelerator says “our companies have raised an aggregate of $200 million,” they may be neglecting to mention that a huge chunk of that was raised before some of the companies (the top ones) ever “entered” the accelerator. The same goes for a health tech startup entering an accelerator full of consumer or B2B startups.

Dilution 48

Dilution Startup Technical Review Equity 48

ReadWriteStart

OCTOBER 27, 2011

While the specific tactics you take for each of these will be certainly different depending on the tools you choose to use, I think everyone needs to take steps around the following four strategies: Refine your personal elevator pitch Monitor what's being said about you online Proactively do content marketing Aggregate and curate to reinforce.

Elevator Pitch 144

Elevator Pitch Management Aggregator Curation 144

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! I love the social nature of sharing playlists. The suggestions engine they have.

Web 165

Web Design Marketing Security 165

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. It sounds simple; however, very few asset managers actually do it.” Other firms are using Talent Relationship Management tools, e.g., Thrive. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

View from Seed

SEPTEMBER 3, 2015

In the 10th edition of Traction, we hear the story of Vin Vacanti , co-founder/CEO of Yipit.com (daily deals aggregator) and YipitData (analyzes web data for institutional investors). Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B.

Framework 120

Framework Cofounder Seed Stage B2C 120

ConversionXL

SEPTEMBER 15, 2020

If the answer is no and you’re a B2B SaaS company, that might be a problem. Smart optimizers don’t waste time with crappy aggregate data. Following these steps, you’ll be able to answer a lot of relevant questions. Are your visitors more active during business hours?

Analytics 70

Analytics eCommerce Software Review Technical Review 70

View from Seed

NOVEMBER 7, 2019

Aggregate VC investment in 2009 hits a low of roughly $20B, a figure last seen in 2003 in the wake of the bursting of the dotcom and telecom bubble and 2001 recession. We’re only a few months past Sequoia’s famous “R.I.P. Good Times” presentation (Oct 2008). Image from Sequoia Capital presentation. 2017-2018: Rediscovery of Unit Economics.

IPO 202

IPO Early Stage Cofounder B2C 202

Version One Ventures

JULY 19, 2018

In that handbook, our goal was to aggregate all the amazing content out there. B2B marketplaces. We’ve been pitched the promise that “we’re going to replace the broker” by B2B marketplace builders many times. This reminded me that it has been awhile since we’ve touched upon this topic on our blog.

Disintermediation 110

Disintermediation B2B Differentiation Aggregator 110

YoungUpstarts

OCTOBER 2, 2014

The Uberflip platform starts with aggregating all the content you create and curate. Here’s some food for thought to end off with: we’ve been looking at our relationship with customers as B2B or B2C (and that latest one, H2H or Human to Human ?).

Marketing 162

Marketing Curation B2C Audience 162