This is going to be BIG.

FEBRUARY 22, 2010

You will excel at this because you have 5+ years of online and offline sales experience, recent experience working with a SaaS B2B company, and exceptional sales management skills, experience building a sales force and sales channels that sell SaaS services to the heads of marketing and/or eCommerce at online retailers, existing relationships with (..)

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 119

Analytics Web Metrics Channel 119

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective.

Search 137

Search Analytics PPC Green 137

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 91

Marketing B2B Distribution Audience 91

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. I love the social nature of sharing playlists. The suggestions engine they have.

Web 165

Web Design Marketing Security 165

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 140

Analytics Aggregator Channel B2B 140

ConversionXL

SEPTEMBER 15, 2020

If the answer is no and you’re a B2B SaaS company, that might be a problem. Yehoshua has some parting advice on this topic… Yehoshua Coren , Analytics Ninja: “Pro Tip: Add Channel or Source/Medium to your dimensions in the flat table to be able to segment your traffic volume and conversion rate by traffic source.”.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. The Uberflip platform starts with aggregating all the content you create and curate. But marketers today still struggle with tapping into the potential that exists in content marketing.

Marketing 162

Marketing Curation B2C Audience 162

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” If the answer is no and you’re a B2B SaaS company, that might be a problem. Using horizontal funnels, you can analyze based on channel, A/B test variation , browser type, new vs. returning users, etc. ” [Tweet It!]. Tweet It!].

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Duct Tape Marketing

MAY 6, 2013

eBay aggregated buyers and sellers of stuff, mostly stuff in the attic and garage, and took a fee on the sale. Digital Marketplaces Becoming a Viable Small Business Channel is a post from: Small Business Marketing Blog from Duct Tape Marketing. eBay was one of the first to crack the marketplace code online. If You Liked This Post.

Channel 72

Channel Small Business Distribution B2C 72

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Start with aggregating scarce and in-demand inventory. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. Screenpeaks is the leading provider of Visual Radio and Slide TV CHANNELS. Currently the company operates platforms on different satellites with over 80 channels on air.

Media 145

Media Israel Social Network Flash 145

Up and Running

MAY 21, 2014

” You know, just simply sharing, aggregating and filtering other people’s content can actually be a great way to really be a valuable content resource for people because you’re showing them the 5 or 10 blog posts that they should read this week as opposed to telling them or leaving them to their own to go out and find the.

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

JUNE 30, 2017

This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes. Learn how to start a data-driven nurture program here: The B2B Marketer’s Guide to Lead Nurturing. About the Author.

Marketing 70

Marketing B2B Database Campaign 70

Ben's Blog

JUNE 3, 2024

This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) Then, the software will ingest the analytics and performance across channels, enabling an omnichannel strategy, and use a collection of marketing agents to run everything from market research to performance marketing and brand campaigns.

Software 84

Software Sales Marketing Vertical 84

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.

Search 78

Search PPC Kansas City B2C 78

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

crowdSPRING Blog

JULY 29, 2016

There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses. Think about how you and your brand can make their lives better or easier with the information you aggregate. Of course folks are gonna want to know how to get it right.

Marketing 48

Marketing B2C Audience Aggregator 48

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Mce Systems. MailVision. Perfecto Mobile [profitable and well funded].

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Brandanew

JANUARY 8, 2016

Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Are you reaching the right audience? Tool 8: KeyHole.

Analytics 100

Analytics Social Media Marketing Media 100

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. aggregation. Roku Channel Store. Advasense Technologies. Advent Venture Partners. advertising.

Software Review 53

Software Review Technical Review Israel Startup 53

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. Each of those domains would get one point in the aggregated list. Here’s an example in a direct sales channel. The “official” date is June 9 th , 2006 — for those that are curious about such things).

Software Review 217

Software Review Startup Venture Capital Technical Review 217

abovethecrowd.com

JUNE 2, 2021

They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. The others are all B2B companies. As a group they have done quite well.

IPO 82

IPO Customer Matching Silicon Valley 82