Remove Aggregator Remove B2B Remove Conversion
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Conversion rates will drop through the floor. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects.

B2B 133
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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Account-Based Marketing Software & Tools

ConversionXL

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. Aggregate that data at an account level to know which accounts to target. The aggregation of individual behavior at a company level was the critical innovation.

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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 162
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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Live chat : You can aggregate data that you collect on audience interactions with live chat representatives or chatbots.

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Gated vs.Ungated Content: What Works Best in Today’s Market?

Duct Tape Marketing

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.