Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. You don't have to do attribution analysis for all your conversions in aggregate.

Channel 162

Channel Analytics Campaign Conversion 162

SVPG

FEBRUARY 23, 2014

But the idea is to understand how our users and customers (remember there can be many users at a single customer at least in the B2B context) are actually using our products. The data we aggregate (from all sources) can be a gold mine. When most people think of analytics they think of web analytics. That is but one type.

Analytics 87

Analytics Technical Review Aggregator B2B 87

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But they don't realize the cost. If you have a lot of them, aggregate them up. Pick the area with the most amount of revenue or cost, use data and digital savvy to improve revenue even more or reduce cost a lot.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Usually for free. Usually at least a test.

Analytics 119

Analytics Web Metrics Channel 119

David Teten

SEPTEMBER 23, 2017

Advances in machine learning, specifically natural language processing, have made generating these baseline, aggregate datasets possible, at scale, with high accuracy. Sources like Crunchbase , Angel List , and Seed Invest even give this data away for free or very low cost. 1) Market fund. 9) Time, market, and exit investment.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. What is the cost of, and options for, an ADT security system? But there is no indication as to what the monthly cost will be, and there is no online quote option. I love the social nature of sharing playlists. The suggestions engine they have.

Web 165

Web Design Marketing Security 165

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Another great example of linkable assets are pages that aggregate industry stats, like this one. But they’re wasting their time. .

B2B 142

B2B Social Media Email Campaign 142

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. McKinsey highlight #1: the art of cost cutting or. Online marketing changed it. ► 12/10 - 12/17. (2).

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Austin Startup

JULY 6, 2018

Re: cash, the more “unbundled” types of accelerators (less formalized, less equity) tend to not provide any cash upfront, but also typically “cost” less in equity, often just 1–2% of your fully diluted capitalization. Others find it a necessary cost to getting access to the accelerator’s network, which is what they’re really there for.

Dilution 48

Dilution Startup Technical Review Equity 48

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Capital has built a free online tool for founders to calculate their cost of capital. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. The answer is simple: Aggregators. It will cost too much. They do everything.

Analytics 140

Analytics Aggregator Channel B2B 140

View from Seed

NOVEMBER 7, 2019

Aggregate VC investment in 2009 hits a low of roughly $20B, a figure last seen in 2003 in the wake of the bursting of the dotcom and telecom bubble and 2001 recession. We’re only a few months past Sequoia’s famous “R.I.P. Good Times” presentation (Oct 2008). Image from Sequoia Capital presentation. 2017-2018: Rediscovery of Unit Economics.

IPO 202

IPO Early Stage Cofounder B2C 202

mashable.com

SEPTEMBER 22, 2008

b2b CRM – A Web-based CRM that manages contacts, activities, and your sales pipeline, and integrates with Outlook and Word. Tactile CRM – A cost-effective CRM that tracks sales, deals, emails and customer contacts. Rejose – Applicant tracking system that’s simple, efficient and cost effective.

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

OCTOBER 10, 2008

Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You put into words what we were thinking for our cost of client. Michael Kassing. Let me just say "Thanks". You validated our business model and added huge value to our efforts.

Software Review 48

Software Review North America Europe Metrics 48

SoCal CTO

NOVEMBER 11, 2009

We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. Oh, and I forget to mention in my introduction about B2B. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. landing pages, etc. Foreign Service. I'll connect offline on both of those.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

VC Cafe

APRIL 21, 2022

According to recent reports , Apple AR Glasses expected release will be sometime in 2023 and are expected to cost somewhere around $499. trillion times in aggregate ( source ). Meta is successfully engaging with AR creators and users via Instagram already, and has a growing Spark developer community building AR social filters.

Mobile 198

Mobile Global Aggregator Bootstrapping 198

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. Focused on delivering easily deployable solutions, its patent-pending technology fits into existing TV provider networks, involves minimal costs and provides quick ROI.

Media 145

Media Israel Social Network Flash 145

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45

B2B Marketing SEM Bandwidth 45

Up and Running

JUNE 22, 2021

And this is an especially effective tactic for B2B firms because it helps them avoid the need to turn to a B2B collection agency to handle overdue invoices, which often adds additional complexity to the process. In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process.

B2B 102

B2B Campaign Analytics Operations 102

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. The more research activity you add, the higher the cost – and inevitably the law of diminishing returns kicks in. B2B and B2C. A click map is a visual representation, aggregated data of where people click. Click maps.

Analytics 48

Analytics Technical Review Conversion Framework 48

Agile VC

JUNE 12, 2012

At first glance, mobile payments seem like a no brainer… consumers [seemingly] want the convenience of paying with a phone rather than cash or credit card, merchants dislike the cost associated with accepting credit cards, and mobile ecosystem players (e.g. I’ve been an interested observer of electronic payments for 12+ years.

Mobile 250

Mobile Disintermediation SMS Government 250

VC Cafe

JANUARY 16, 2011

Our solutions provide peace of mind, improve quality of life and save costs to users and service providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Allot Communications. Mce Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Up and Running

MAY 21, 2014

” You know, just simply sharing, aggregating and filtering other people’s content can actually be a great way to really be a valuable content resource for people because you’re showing them the 5 or 10 blog posts that they should read this week as opposed to telling them or leaving them to their own to go out and find the.

Marketing 72

Marketing Social Media Sales Media 72

Agile VC

NOVEMBER 7, 2019

Aggregate VC investment in 2009 hits a low of roughly $20B, a figure last seen in 2003 in the wake of the bursting of the dotcom and telecom bubble and 2001 recession. We’re only a few months past Sequoia’s famous “R.I.P. Good Times” presentation (Oct 2008). Image from Sequoia Capital presentation. 2017-2018: Rediscovery of Unit Economics.

IPO 100

IPO Early Stage Cofounder B2C 100

Hunter Walker

MARCH 11, 2023

Repeat this question for everything B2B. In “ Honest and Naive Questions from a Generalist Seed VC Grappling with the Generative AI Revolution ,” Charles (whom I love) touches on similarish topics to what Satya and I have been chatting about. Will Zendesk be replaced by an AI Customer Support startup or does Zendesk integrate AI.

Artificial Inteligence 80

Artificial Inteligence Non-Compete Generative AI IP 80

ConversionXL

JUNE 13, 2016

This can include call-center customers, customers from B2B, or excessive online shoppers. Even though this has a little cost, filtering out outliers is worth doing it because you can often discover significant effects that are simply “hidden” by outliers. Statistics trap #4: Fear of Multivariate Tests. “We Why is that?

Distribution 48

Distribution Conversion Non-Compete Revenue 48

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Because of calculation costs.

Analytics 85

Analytics Aggregator SQL Cloud 85

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). The pipeline of companies in registration has continued to grow. Author howerl. Filed under Uncategorized.

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

Ben's Blog

JUNE 3, 2024

This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) trillion in annual global productivity , and global payments company Klarna recently said it saves $10 million in costs every year by using GenAI to generate images and reduce their reliance on external marketing partners.

Software 84

Software Sales Marketing Vertical 84

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

B2B 133

B2B Marketing SEO Search 133

Start Up Blog

MARCH 29, 2020

Many of the parts that make an economy are real – like people – but much of it is just aggregated concepts for which measurements are possible. Even B2B enterprises are just facilitating actions that end up with consumer demand. While an economy can grow or decline – it’s an abstract concept.

Government 87

Government Australia Denmark Balance Sheet 87

Hippoland

JANUARY 4, 2017

Lawyers can charge as much as $10k-$30k (in the US) to draft and execute the legal docs for an equity round, and traditionally, founders are responsible for paying for this as well as investors’ legal costs! So, in the aggregate, it is possible that you may be required to pay as much as $30k-$50k to get an equity round done.

Convertible Security 48

Convertible Security Equity Security Silicon Valley 48

View from Seed

JUNE 22, 2016

The most prolific type of drone company right now are these consultancy-type businesses that range all the way from two guys who are ex-fighter pilots who love to fly drones and get commissioned to do various things with them up to a large-scale aggregation of drone service providers. And then there’s the potential for autonomy.

Technical Review 159

Technical Review Startup Software Review B2B 159

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. tells you how much adwords cost. hire low-cost international engineering talent. aggregation.

Software Review 53

Software Review Technical Review Israel Startup 53

abovethecrowd.com

JUNE 2, 2021

According to an interview with Elon Musk, this campaign cost Paypal about $60 million , which most Silicon Valley historians would consider money well spent. It would cost a tremendous amount of money to run such a program. Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter.

IPO 82

IPO Customer Matching Silicon Valley 82