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Account-Based Marketing Software & Tools

ConversionXL

Demandbase cross-references its database to find companies that are a good fit. Jabmo has its own database of IP information and programmatic ad platform. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Transform financial and accounting software from databases to context-aware, proactive processors.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’ve used Asana extensively to manage activities firm-wide.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

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270+ Tools for Running a Business Online

mashable.com

Crowdsourcing, Networking & Community Wild Apricot – Online tools for clubs, associations, and communities that include email newsletters, blogs, discussion forums, a member database and more. b2b CRM – A Web-based CRM that manages contacts, activities, and your sales pipeline, and integrates with Outlook and Word.

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The Definitive Guide to Data-Driven Marketing

Duct Tape Marketing

This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes. For example: After analyzing your database, you realize that 20% of your contacts are financial advisors. About the Author.

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How to Use Data to Improve Business Efficiency

Up and Running

And this is an especially effective tactic for B2B firms because it helps them avoid the need to turn to a B2B collection agency to handle overdue invoices, which often adds additional complexity to the process. In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process.

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