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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Netflix had barely started experimenting with online video.

B2B 133
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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Meet the new Cloud Unicorn from Israel: Melio raises $110m to transform B2B payments

Cracking the Code

The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. More than 40% of B2B transactions in the US, which is roughly a $25 trillion market , are still made with paper checks compared to 5-7% for consumers.

Israel 62
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Why This Startup Teaches Everyone to Code + a Framework to Find a CTO

View from Seed

In the 10th edition of Traction, we hear the story of Vin Vacanti , co-founder/CEO of Yipit.com (daily deals aggregator) and YipitData (analyzes web data for institutional investors). Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B.

CTO Hire 120
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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Live chat : You can aggregate data that you collect on audience interactions with live chat representatives or chatbots.

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

They began by selling only vintage and expanded to sell vintage-inspired pieces by indie designers, but Modcloth still launches one new true vintage item each day. This includes establishing sales objectives and compensation plans for all sales personnel, including salary structures, commission plans, sales contests and bonus plans.