Remove Aggregator Remove B2B Remove Distribution
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Gated vs.Ungated Content: What Works Best in Today’s Market?

Duct Tape Marketing

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation.

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8 B2B Link-Building Strategies That Never Go Out of Style

ConversionXL

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Another great example of linkable assets are pages that aggregate industry stats, like this one. But they’re wasting their time. .

B2B 142
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure.

Metrics 143
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

But how do we distribute credit for the conversions across all those channels? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). My distribution above is a good starting point.

Channel 162
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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

One thing is for certain — you must have experience dealing with large scale distributed applications. This includes establishing sales objectives and compensation plans for all sales personnel, including salary structures, commission plans, sales contests and bonus plans.

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How to Use Data to Improve Business Efficiency

Up and Running

Companies like Amazon, which created a product distribution network capable of delivering almost any consumer item anywhere in the world in two days or less. In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process. When you consider that marketing accounts for 11.7%

B2B 102