Remove Aggregator Remove B2B Remove eCommerce
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Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

It is saturated with competing eCommerce retailers, brands and sellers, all fighting for consumer interest and investment. How can they ensure that their products and overall brand identity are being perceived well on all eCommerce sites? Nowadays, brands rely on eCommerce sites more than ever to sell their products.

eCommerce 127
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

The ideal candidate has experience with eCommerce systems, emerging mobile and social technologies, as well as RoR. Candidates must have a proven track record of scaling consumer applications, growing world-class technology teams, and delivering fast iterative business results.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Remember: All data in aggregate is crap, segment or suck.

Metrics 143
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Bigamy is vastly overrated. Usually for free.

Analytics 119
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

" In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. You don't have to do attribution analysis for all your conversions in aggregate. You can do attribution modeling uniquely and optimize your marketing efforts just for an ecommerce transaction.

Channel 162
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Shopbop: (Luxury) Ecommerce and Branding Done Right! by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators!

Web 165