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B2B Marketplaces Revisited

Version One Ventures

boom – expectations were high for B2B (product) marketplaces. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. By reducing the friction for North American companies to find suppliers in China, they’ve been the most successful B2B marketplace to date. How to monetize a B2B marketplace.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

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Account-Based Marketing Software & Tools

ConversionXL

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. Aggregate that data at an account level to know which accounts to target. The aggregation of individual behavior at a company level was the critical innovation.

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

In that time, the company has grown from 3 to 104 employees (and growing!). This includes establishing sales objectives and compensation plans for all sales personnel, including salary structures, commission plans, sales contests and bonus plans.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Advances in machine learning, specifically natural language processing, have made generating these baseline, aggregate datasets possible, at scale, with high accuracy. Many tools designed for B2B marketing in general are also relevant to investors. 1) Market fund. Most of our companies will need to raise further rounds.

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270+ Tools for Running a Business Online

mashable.com

GroupSwim – Social collaboration and community tools to bring your employees, customers, and partners together. Socialcast – Private online communities of all sizes to help organize enterprise communication that allows employees to decide how to find and use information while reducing email clutter and unproductive communications.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Point Nine Capital uses 15Five for continuous employee feedback. Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. It sounds simple; however, very few asset managers actually do it.”