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For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Live chat : You can aggregate data that you collect on audience interactions with live chat representatives or chatbots.
Consider these facts: Start by poring over the data compiled by Jay Ritter at the University of Florida. Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. The others are all B2B companies. Some may be startled at the strong assertion that IPOs are “intentionally” underpriced.
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