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B2B Marketplaces Revisited

Version One Ventures

boom – expectations were high for B2B (product) marketplaces. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. By reducing the friction for North American companies to find suppliers in China, they’ve been the most successful B2B marketplace to date. How to monetize a B2B marketplace.

B2B 213
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Partner with industry publications to reach hundreds of decision-makers.

B2B 133
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Top 10 Emerging Marketplaces for Chemical Industry in 2022

ReadWriteStart

In similar conditions, modern firms can leverage supply chain management through digital transformation. Accordingly, people were obliged to look for opportunities on online B2B chemical marketplaces. People in the chemical industries became closer even before COVID-19, B2B digital marketplaces: A New Era. Microsoft Teams.

Germany 175
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Account-Based Marketing Software & Tools

ConversionXL

Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology.

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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Personal Finance Cross-account visibility and management – Today’s AI products can analyze and move money between accounts – as agents improve, they will make trades across accounts.

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Meet the new Cloud Unicorn from Israel: Melio raises $110m to transform B2B payments

Cracking the Code

The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. Managing the timing of payments is critical and can have dire consequences. We think this gap will reduce dramatically in the next few years.

Israel 62
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48