Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Why do you think introducing a completely different set of numbers is going to make your life easier? Usually for free.

Analytics 119

Analytics Web Metrics Channel 119

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. If you have a lot of them, aggregate them up. The post provides more detail.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective.

Search 137

Search Analytics PPC Green 137

Occam's Razor

AUGUST 12, 2013

" In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. You don't have to do attribution analysis for all your conversions in aggregate. Just to be conservative. Look at your own Time Lag report, come up with your own number. You do too. #3.

Channel 162

Channel Analytics Campaign Conversion 162

SVPG

FEBRUARY 23, 2014

Note: For the purposes of this article, consider the terms: “analytics,” “data,” “KPI" (Key Performance Indicator), and “metrics" to be synonymous. The data we aggregate (from all sources) can be a gold mine. I attribute this change to several factors. That is but one type. Inspire Product Work.

Analytics 87

Analytics Technical Review Aggregator B2B 87

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

SEPTEMBER 15, 2020

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Here’s a graphical summary… ( Image source ).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

SoCal CTO

OCTOBER 22, 2009

Cliff also sparked an idea that along with using in a separate conversations sparked the idea that we should be using Southern California Tech Central as a means of helping to aggregate the conversation. For example, I think that looking at Startup Metrics and the implications around that would be a really interesting conversation.

Los Angeles 150

Los Angeles Networking Southern California Aggregator 150

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. SaaS business metrics: why are they different? Online marketing changed it. ▼ 01/27 - 02/03. (1).

Software Review 48

Software Review Technical Review Los Angeles Europe 48

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. If the answer is no and you’re a B2B SaaS company, that might be a problem. ” [Tweet It!].

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. The answer is simple: Aggregators. And what metric should you focus on in this proper end-to-end view?

Analytics 140

Analytics Aggregator Channel B2B 140

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

YoungUpstarts

OCTOBER 2, 2014

If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics. The Uberflip platform starts with aggregating all the content you create and curate.

Marketing 162

Marketing Curation B2C Audience 162

ConversionXL

JUNE 13, 2016

Regarding these so-called metric KPIs, there is a high uncertainty about the level of purchasing – if a user buys anything at all. Don’t measure too many metrics. If every metric available in the tool is randomly used to measure, you wind up losing sight of the goal of the test. Why is that?

Distribution 48

Distribution Conversion Non-Compete Revenue 48

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. The latter is much more important, it’s the key metric you want to pay attention to. A click map is a visual representation, aggregated data of where people click. Some things and places matter much more than others.

Analytics 48

Analytics Technical Review Conversion Framework 48

Ben's Blog

JUNE 3, 2024

This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) This is because workflows — the tracking of projects, collaborations, and iterations; aligning a brand’s voice across content; offering performance metrics, etc. make a product sticky. sales leads vs. products sold).

Software 84

Software Sales Marketing Vertical 84

Up and Running

JUNE 22, 2021

And this is an especially effective tactic for B2B firms because it helps them avoid the need to turn to a B2B collection agency to handle overdue invoices, which often adds additional complexity to the process. In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process.

B2B 102

B2B Campaign Analytics Operations 102

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Logia offers Mobile Operators a range of solution for their Apps Stores starting from Content Aggregation, Billing aggregation to full white labeled Apps Store.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Duct Tape Marketing

JANUARY 7, 2020

And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). Focus on Purchase Intent.

Search 76

Search PPC Kansas City B2C 76

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. But, ultimately, it generates paying customers—and that’s the only metric that really matters. Partner with industry publications to reach hundreds of decision-makers.

B2B 133

B2B Marketing SEO Search 133

Brandanew

JANUARY 8, 2016

Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Raven puts together reports that we customize for each of our clients, depending on the metrics that they need to see. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). You can now see 3 metrics called. (1) This metric is really important because it’s when people can start navigating, clicking and scrolling. (2)

Analytics 131

Analytics Conversion Metrics Europe 131

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? aggregation. advertising.

Software Review 53

Software Review Technical Review Israel Startup 53

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. Metrics availability. Each of those domains would get one point in the aggregated list. The “official” date is June 9 th , 2006 — for those that are curious about such things). Not so bad. Performance. Angel vs VC? -

Software Review 217

Software Review Startup Venture Capital Technical Review 217