Remove Aggregator Remove B2B Remove Social Media
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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Live chat : You can aggregate data that you collect on audience interactions with live chat representatives or chatbots.

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Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

This is done by aggregating data on an enormous scale and leveraging highly advanced Artificial Intelligence (AI) technology to analyze the data and generate actionable insights on their competitors and their eCommerce channel. With these insights, brands can understand the marketplace better, improve their strategy and increase their sales.

eCommerce 127
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5 Ways to Improve Local Search Results for Business

Duct Tape Marketing

You can do this by adding local links and descriptions that point to your site in social media profiles and exchanging links with other local businesses and strategic partners. A B2B example might include maintaining a calendar of networking events or business related seminars.

Search 78
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure.

Metrics 143
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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective.

Search 137
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

" In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. For the rest I need to upload cost data into GA for my Social, Referral, Organic Search (yes, it costs money), and Email campaigns. Just to be conservative. You do too. #3.

Channel 162
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Like so… I can now see the value of my social media campaigns clearly, and segment them by Twitter, LinkedIn, Google+ and then lastly Facebook (Oh, I love you Twitter, I love you so much!). Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Josh Thomas.

Analytics 132