ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

David Teten

DECEMBER 3, 2019

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ See their blog post on multiples.). She answered, ‘We see a lot of deals.’ Her answer? ‘I

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 20, 2013

Digital is an obsession for almost everyone who reads this blog. As is common in these types of educational companies, aggregators rule the roost. Now that you have the macro view (don't expect your lead generation/conversion rate to look that good!), The answer is simple: Aggregators. Sounds like fun?

Analytics 140

Analytics Aggregator Channel B2B 140

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed. What about trust?

Marketing 72

Marketing Social Media Sales Media 72

Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. 3) Analyze the aggregated data to determine best practices and benchmarks across your customers. Blog Archive.

Software Review 48

Software Review North America Europe Metrics 48