ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce?

B2B 48

B2B Conversion B2C Sales Cycle 48

Austin Startup

JANUARY 25, 2020

They’re a carefully-curated clothing aggregator, with an emphasis on creating customized shopping experiences. Rajya: I think it’s definitely hard being a student founder. Rajya : We’ve met and talked to a lot of people who are doing B2B, but meeting B2C people is really key for us. We don’t always do it perfectly.

B2C 62

B2C Startup B2B Cofounder 62

View from Seed

JUNE 22, 2016

The most prolific type of drone company right now are these consultancy-type businesses that range all the way from two guys who are ex-fighter pilots who love to fly drones and get commissioned to do various things with them up to a large-scale aggregation of drone service providers. LEE: Definitely. So what does that mean?

Technical Review 159

Technical Review Startup Software Review B2B 159

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. Another great example of linkable assets are pages that aggregate industry stats, like this one. Personally, I’m a big fan of in-depth content—definitive guides and insightful research. Also, start the conversation on LinkedIn, then switch to email.

B2B 142

B2B Social Media Email Campaign 142

Up and Running

MAY 21, 2014

So for starters, my definition of marketing, and it’s really one that I’ve been using for a long time, is “getting someone who has a need to know, like, and trust you;” I think that’s the first half of the game that we have to really work on before we’re really ever get the opportunity to sell someone.

Marketing 72

Marketing Social Media Sales Media 72

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Logia has the unique combination of being both a content aggregator and a billing aggregator. Mce Systems. MailVision.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103