www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. This is a little harder to do for channel sales, but still extremely valuable. SolidWorks 2: The best VAR management program in the world? Bookings is the pre-cursor to Revenue.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

OCTOBER 3, 2013

Three Key Principles to Maximize Your Converged Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Sam Decker- Enjoy! The value of converged media lies in the intentional blurring of lines.

Media 61

Media Social Media Advertising Audience 61

Hearpreneur

AUGUST 2, 2016

Do you really understand how to market your opportunity and speak to an audience via the necessary channels? Platforms that by default become directories and aggregators of deals but lack efficient means to offering marketing to their issuers and exponentially grow their proprietary investor base will not survive.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

MAY 20, 2013

Digital is an obsession for almost everyone who reads this blog. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. As is common in these types of educational companies, aggregators rule the roost.

Analytics 140

Analytics Aggregator Channel B2B 140

Duct Tape Marketing

SEPTEMBER 19, 2017

Google relies on hundreds of data aggregators and directories to help them keep all the local businesses straight. You may find that local leads drawn from organic search can become your most effective lead generation channel. Getting your listing right on search engines is essential.

SEO 52

SEO Software Review Technical Review HTML 52

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

JANUARY 4, 2016

It follows that brand ambassadors add one more channel to your marketing strategy as well as a new dimension to it: personality. Using Hootsuite, you can set up a stream that will aggregate all of the conversations about your brand even if they don’t tag you in it. Look for the most engaged followers. Try to go as targeted as you can.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed. What about trust?

Marketing 72

Marketing Social Media Sales Media 72

Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community.

Software Review 48

Software Review North America Europe Metrics 48