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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads. On the other hand, demand generation , on the other hand, uses a long term, education-focused strategy. Daniel Layfield, Growth Product Manager at Codecademy.

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The Local SEO Playbook – Your Guide to Local Rankings

Duct Tape Marketing

The Local SEO Playbook – Your Guide to Local Rankings written by John Jantsch read more at Duct Tape Marketing. Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t forget to blog and post about local events and happenings.

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

aggregates resources from all the VCs. I have developed a founder curriculum on my blog. For example, I suggest it doesn’t make a lot of sense to hire a full-time team member who’s an SEO consultant. Note this model amounts to lead-generation for the expert network, so you may be able to negotiate a lower rate than normal.

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5 Ways Startups Can Use Digital Marketing To Fuel Growth In The Post COVID-19 World

The Startup Magazine

Lead Generation and Sales. Improving your visibility and Rankings on Search Engines with SEO. Many startups are using the pandemic to invest in SEO or Search Engine Optimization. SEO is the process of ranking your website for your industry-relevant keywords on search engines. Inbound Marketing (through your blog).

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Blogger's Island: B2B Content Curation

Transformify

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. A number of industry leaders are relying on B2B content curation to drive traffic to their web pages, educate their users and generate new leads. How do they do it?

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A Quick Primer on B2B Conversion Optimization

ConversionXL

For further reading on B2B goals and measurement, check out this article on better measuring lead generation. There you want to look at things in clumps and aggregates. So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. Account-Based Marketing. Image Source.

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Why You May Be Missing the Boat When It Comes to Local SEO

Duct Tape Marketing

Why You May Be Missing the Boat When It Comes to Local SEO written by John Jantsch read more at Duct Tape Marketing. If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. You’re ignoring the importance of on-page elements.

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