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Account-Based Marketing Software & Tools

ConversionXL

Aggregate that data at an account level to know which accounts to target. Use analytics from ad campaigns to prompt sales staff to take action. The aggregation of individual behavior at a company level was the critical innovation. TechTarget uses those cookies to aggregate intent data from site visitors. Image source ).

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Then we could focus on standardizing a product that could have an automated sales cycle online. Looking forward to more of your posts, this blog is a favorite of ours right now! April 15, 2009 9:20 PM Shaun said.

Customer 167
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48
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270+ Tools for Running a Business Online

mashable.com

blogtronix – An enterprise social platform that includes blogs, wikis, documents and social media so that users in large and small organizations can collaborate and build communities inside and outside their company. Clearspace – An online collaboration suite that includes documents, blogs, discussions, projects, and more.

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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Sales and marketing funnel – summary metrics We will also want to look at some metrics that cover the entire sales and marketing funnel from top to bottom.

Metrics 55
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Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world? The challenge with microwave strategies in a complex buying cycle is that sometimes they work.

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The Active Cycle of Content

Duct Tape Marketing

Today when I talk to clients and audiences about the need for content I am referring to the act of simultaneously producing, sharing and networking as a form of an active cycle of content that has entered every aspect of what we do as marketers. Sharing filtered, curated and aggregated written, spoken and recorded words and pictures.