Duct Tape Marketing

MARCH 24, 2022

Challenges of scaling Jeff and Jay share conversations about growing and scaling subscription businesses with a customer first approach, check out all the episodes. And if most of them allow for you to be in the sweet spot, then you can say in aggregate, you're in the sweet spot. Whitney Johnson (15:41): Then it definitely is.

Leadership 78

Leadership Technical Review Fractional CTO Utah 78

Occam's Razor

OCTOBER 21, 2013

You can read this post to learn how these tools collect data: The Definitive Guide To (8) Competitive Intelligence Data Sources. No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. Aggregated search engine level analysis. I really loved having this data.

Search 156

Search SEO Analytics Engineer 156

Duct Tape Marketing

JULY 30, 2019

Aaron Weiche: We definitely see a very strong signal from the biggest window into the web through Google, that reputation really matters, and they are bringing it to the conversation right in that search result, very high, and very visible for a user to interact with. Definitely focus on being great, consistently over and over again.

Software Review 65

Software Review Reputation Small Business Aggregator 65

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 138

Metrics Campaign Email Marketing 138

The Next Web

DECEMBER 5, 2013

Its lead scoring feature finds your hottest leads based on your definition of a “good lead” and pushes them to the top of your sales team’s attention automatically. Contactually helps aggregate all of your networks and contacts into a central hub that tracks your relationships. John Hall , Influence & Co. . Contactually.

Sales 136

Sales Product Aggregator Database 136

www.forentrepreneurs.com

FEBRUARY 2, 2010

However, for the trials that they did receive they were successful at converting them to closed deals at the expected conversion rate. Peeling back another layer, they will tell you that the number of trials is equal to the visitors to the site x the conversion rate of those visitors to trials. But this can be expensive to increase.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

AUGUST 12, 2013

In a recent post, Multi-Channel Attribution: Definitions, Models and a Reality Check , I outlined three distinct attribution challenges. Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. You can use the Top Conversion Paths report.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? What's The Fix?

Analytics 125

Analytics Metrics SEM Web 125

View from Seed

JANUARY 8, 2015

Content marketing , of which blogging is a subset, is surrounded by lots of noise today, so we need a simple definition. My definition is as follows: Content marketing is just solving the same problems that your product solves through media you create and promote. Through this definition, everything gets clearer.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Occam's Razor

JANUARY 12, 2015

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. Definition? Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. All data in aggregate is crap. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. This thing crushed sign-up conversions. We reversed changes.

Conversion 133

Conversion Technical Review Channel Engineer 133

SoCal CTO

NOVEMBER 11, 2009

We're very glad our work is effective for them, but this means we do ourselves out of a job for a while once a major campaign is done! The analogy of a lively dinner conversation to describe Visible Networking is perfect. Like your idea of the 30-minute phone conversation too. Look forward to future conversations.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

ConversionXL

SEPTEMBER 2, 2020

Exit interviews can be conducted over a phone or video call so you can have a conversation to get deeper insights than you’d be able to with a survey. Here’s an example of a successful campaign from how we did things at Baremetrics a few years ago. Remember, the last thing you want is to annoy or upset a customer further.

Retention 83

Retention Email Customer Aggregator 83

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data. Movie Studio: The Fate of the Furious.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Occam's Razor

MARCH 8, 2010

" (At this point a true Analysis Ninjas would inquire how that conclusion was arrived at and ask for a definition of sticky , but I digress.). Key Performance Indicator: Conversion Rate for Top Search Keywords. This is the other little secret: no KPI works at an aggregated level to by itself give us insights. So what? "We

Metrics 118

Metrics Web Analytics PPC 118

Occam's Razor

APRIL 19, 2010

Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. A standard definition will be provided, but more than that my hope is to solidify your understanding with concrete examples and pictures. experiment with p type of campaigns. Key Performance Indicators. Dimensions. Beneficial.

Analytics 140

Analytics Metrics Web Framework 140

ConversionXL

AUGUST 10, 2016

When optimizers talk about A/B testing and experimentation, they’re focused on increasing conversions. For the transitioning out user, an entire email drip campaign might be more fitting. It’s not the easy choice, but if you’re looking for long-term revenue growth, it’s the only choice.

NPV 48

NPV Metrics Retention San Francisco 48

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. The latter is particularly useful as an aggregated view for senior executives. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JANUARY 8, 2020

This goes beyond just having a data dictionary for feature definitions. Try the Google Analytics revenue prediction dataset and analysis Notebooks , or the conversion optimization dataset with ROI analysis for Facebook marketing campaigns. What if we could ensure our datasets were clearly documented? And, if so, why?

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. So let’s turn our attention from what may happen in the future to what is definitely happening in the present. Each new campaign is a startup where Lean principals can be applied to maximum effect. I used to be skeptical of all this talk of “personal brand.&#

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). What report would you want to see on conversion attribution that would help you decide where to spend??

Analytics 125

Analytics Channel Metrics Web 125

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. 7 Best Practices, Bonus Tips. Then you'll see some zeros in the visits column. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Duct Tape Marketing

JANUARY 16, 2020

John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader. We’re definitely watching this across, we have data across all of our customers. Chernis: We have a 50% conversion from trial to sale. Chernis: Yes.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

Up and Running

MAY 28, 2015

We had a conversation. Jonathan: Yeah, not every Kickstarter campaign is successful. That might be because the idea itself is bad, or maybe you just didn’t execute the campaign well enough to get enough people interested in the idea. Jonathan: The Kickstarter campaign went well for them. How do you have that conversation?

Small Business 60

Small Business Email Startup Aggregator 60

Duct Tape Marketing

DECEMBER 23, 2019

And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. So, pay to play is definitely here. An interesting anecdote for you: I did a search the other day for a plumber in Kansas City. Those are my five insights for 2020.

Small Business 68

Small Business Marketing Audio Technical Review 68

Occam's Razor

FEBRUARY 22, 2010

If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.

Analytics 124

Analytics Securities and Exchange Commission Search Engineer 124

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink).

Analytics 119

Analytics Web Metrics Channel 119

Occam's Razor

JANUARY 30, 2012

Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. I would like an alert when goal conversion rate for any day is greater than 25%.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

SEPTEMBER 16, 2008

Simple talk in this blog post: Highlight a definition. Never the one to let sleeping dogs lie, I wanted to simplify the definition a bit more. So here's my definition, a bit more simple, a bit more English, a bit less jargon. Hence my stress on the bookends of that definition. 1: Conversion Rate. " and.

Metrics 124

Metrics Web Non-Compete Analytics 124

VC Cafe

JUNE 18, 2012

Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks. Unlike other companies, we are a true digital record label, not aggregators. Dance – Definitive top charts dance tunes, special exclusive remixes and club hits. How do we do this?

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

JULY 15, 2014

Hence your CXOs should definitely not get a data puke like the one above. The problem is further compounded by our reliance on last-click conversion tracking. For example, this post Google Analytics Custom Reports: Paid Search Campaigns Analysis , has three great CDPs for your Paid Search team. Your insights.

Analytics 160

Analytics Metrics Web Ohio 160

Occam's Razor

MAY 19, 2014

" And we oblige: "Conversion Rate, that's it." You definitely want a lot of Visits. Conversion Rate <-> Average Order Value. Our returning champion, Conversion Rate! Everyone loves Conversion Rate!!! 2% Conversion Rate, AOV = $26. Conversion Rate, AOV = $14. See the magic?

Metrics 160

Metrics Analytics SEC Acquisition 160

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site. You get the idea. #3:

Metrics 121

Metrics Analytics PPC Campaign 121

ConversionXL

MAY 27, 2020

Another great example of linkable assets are pages that aggregate industry stats, like this one. Personally, I’m a big fan of in-depth content—definitive guides and insightful research. HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign.

B2B 142

B2B Social Media Email Campaign 142

Duct Tape Marketing

APRIL 5, 2017

This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. And I know that people turn each question into blog posts which is definitely a best practice. Chris: That’s exactly right.

Email 31

Email Search Engineer Curation 31

Duct Tape Marketing

AUGUST 18, 2014

Over the years my email newsletter has become more of a place to filter, aggregate and share other people’s content in snack sized versions. There’s more anticipation and surprise and, as a result, more attention and conversation is produced. Andrea Vahl. This way, my readers look forward to what’s coming next.

Marketing 49

Marketing Social Media North America Media 49

Up and Running

MAY 21, 2014

So for starters, my definition of marketing, and it’s really one that I’ve been using for a long time, is “getting someone who has a need to know, like, and trust you;” I think that’s the first half of the game that we have to really work on before we’re really ever get the opportunity to sell someone.

Marketing 72

Marketing Social Media Sales Media 72