Remove Aggregator Remove Campaign Remove Dilution Remove Retention
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Marching through quicksand

Startup Lessons Learned

And as everyone’s attention starts to focus on those same indicators, their value is being diluted. We’ve learned that data can be used as a reality-check against vision without diluting the mission or reverting to “sum of all features&# focus groups. Which leads to the next problem: We need new status indicators.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

The very best analysts distill, rather than dilute. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck.

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