Remove Aggregator Remove Campaign Remove Disintermediation Remove Naming
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. click ID, campaign ID, URL of expected conversion). Image source ). Image source ).

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

Then Jason came up with the name “Adhesive&# which seemed to stick (that was bad, wasn’t it) and after a few months procrastinating I ended up writing up our thoughts on AdTech investing and posted them today over on the Foundry blog. Margin Dynamics. Performance. Technology Innovation.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

Then Jason came up with the name “Adhesive” which seemed to stick (that was bad, wasn’t it) and after a few months procrastinating I ended up writing up our thoughts on AdTech investing and posted them today over on the Foundry blog. Margin Dynamics. Performance. Technology Innovation.