Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 138

Metrics Campaign Email Marketing 138

Occam's Razor

JANUARY 12, 2015

Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. If you would like to, start by downloading three of my favourite custom reports , or these three paid search campaign analysis custom reports. All data in aggregate is crap. So, demand custom reports even on day one if you can.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

SEPTEMBER 30, 2008

In aggregate trends can hide insights and hence "dirty" the data. Or performance of email campaigns. Or everyone who comes to your site from Florida. Or everyone who comes to your site from Florida. . # 2: Segmentation to the rescue! In all scenarios segmentation rules !]. Or % of Direct (free!)

Analytics 68

Analytics Metrics Search Florida 68

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Consider these facts: Start by poring over the data compiled by Jay Ritter at the University of Florida.

IPO 82

IPO Customer Matching Silicon Valley 82

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Television campaigns. "Social media campaigns" ( context ).

Analytics 124

Analytics Web Acquisition Metrics 124