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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

Rich Snippets : If your Structured Data coding is implemented correctly, the search engines will use the Structured Data on your website to display key information right into the search results page. Aggregate Star Review Ratings in search results. In other words, Schema represents the building blocks of Structured Data.

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Transcript of Why Reviews Matter to Your Business

Duct Tape Marketing

In other words, you go to a website and they’ve got all these glowing reviews on their website, but then there’s Google who is aggregating these theoretically in a sort of impartial way. John Jantsch: Okay, so on Google’s five point or five star scale, is there a perfect aggregate score that you should be aiming for?

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The Truth About SEO, AI, and Content in 2025

Duct Tape Marketing

Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign! If you want to rank in AI, right, it isn't really so much the social component about who you are. It's collective information, right? What it does is it gathers all this information, puts it into an LLM.

SEO 69