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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Following several completed advertising campaigns, Ad.ly Sellers can lower transaction fees by aggregating purchases into fewer transactions, while also providing buyers with an attractive alternative payment method. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. image credit. image credit.

Campaign 130
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.

Channel 162
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Account-Based Marketing Software & Tools

ConversionXL

Ultimately, a successful ABM campaign needs to solve three problems. It’s not just a giant CRM that matches customers with a subset of relevant accounts. As one user notes : “Matching the content with CRM tools takes time. Aggregate that data at an account level to know which accounts to target. Image source ).

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. click ID, campaign ID, URL of expected conversion). Image source ). Image source ).

Caching 140
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Knowledge Retention: How to Protect Your Competitive Advantage

ConversionXL

The aggregate KA score would be computed as E × LE. Is knowledge retention isolated to one-off learnings, or is it integrated into a learning campaign? For in-house marketers, can new employees’ campaigns match outcomes of seasoned employees more quickly? The maximum AF score is 100. Use spaced repetition.

Retention 128
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Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :). We will adapt to whatever they decide.

Analytics 125