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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. In-person events FTW!

B2B 94
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Create an Offboarding Flow that Improves Retention

ConversionXL

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. Why does Justuno need to collect information like first name, last name, and email address if they already know that information to cancel the account?

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. What is a recommendation engine, exactly?

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You Should Probably Send More Email Than You Do

www.kalzumeus.com

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. The newsletters practically write themselves off the usual template, with slightly different graphics and a find/replace for the name of the holiday and tracking codes. How are you reading it right now?

Email 54
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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Aggregation of Marginal Gains: Recession Busting Analytics! How can my company become great?"

Analytics 125
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9 Things You Should Know About Social Login & CRO

ConversionXL

According to research compiled by WebHostingBuzz , r equiring users to enter email addresses, names and other data – and remember yet another set of usernames and passwords – puts them off and you might actually be driving them to other sites that don’t insist on traditional registration alone.

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Small Business Marketing Insights for 2020

Duct Tape Marketing

Customer experience and retention is the golden opportunity for every single business. And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. Insight 4: Focus on Customer Experience. So, pay to play is definitely here.