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5 Interesting Observations on the Groupon Model from Academic Research

ReadWriteStart

Recent data from daily deal aggregator Yipit , shows there are now over 480. This is closer to (but still lower than) Groupon's internal number of 97% of Groupon merchants who ask to run a campaign again. Observation 2: Spending beyond face value at redemption is not predictive of profitability.

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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Aggregation of Marginal Gains: Recession Busting Analytics! Email Marketing: Campaign Analysis, Metrics, Best Practices. Brand Measurement: Analytics & Metrics for Branding Campaigns.

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