ConversionXL

FEBRUARY 20, 2019

The aggregate KA score would be computed as E × LE. Personalization refers to ways to exchange knowledge with other employees. Is knowledge retention isolated to one-off learnings, or is it integrated into a learning campaign? For in-house marketers, can new employees’ campaigns match outcomes of seasoned employees more quickly?

Retention 128

Retention Technical Review Social Network Wiki 128

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Aggregated search engine level analysis.

Search 156

Search SEO Analytics Engineer 156

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Most project creators describe their project using aggregate framing. Before launching your campaign, build your community reputation.

Campaign 48

Campaign Reputation Metrics Naming 48

ConversionXL

AUGUST 21, 2014

They refer to these differences as “ Red Flag” Metrics (or RFMs). Finally, Groove sent the following email to two groups—their most engaged users, and a random control group—around their referral program with a month free incentive: (minus the reference to usage): image source. The Research. Why Did This Happen? Actionable Advice.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

JULY 12, 2010

You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! High Scores in personable use positive emotion words, ask questions, express their own ambivalence and reference others frequently. Like in the image above.

Analytics 97

Analytics Viral Web Mobile 97

Both Sides of the Table

FEBRUARY 21, 2010

I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. It allows advertisers to run campaigns that are only paid out when somebody actually buys something (e.g.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Duct Tape Marketing

SEPTEMBER 1, 2017

Typical tasks included looking at how well a campaign performed, what the costs were and returns on investment. Data-driven machine learning algorithms can evaluate a review, a comment or a question in a forum and determine the topic, the product it refers to and the sentiments of the customer. Challenges of data driven marketing.

Artificial Inteligence 66

Artificial Inteligence Marketing Algorithm Social Media 66

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. please refer to the controlled experimentation section, page 205, in the book for more. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Professor VC

NOVEMBER 14, 2011

2930) , commonly referred to as Crowdfunding. An investor in a crowdfunding campaign is likely to lose much less than an investor in Enron did. Are you refering to the various early stage platforms that are popping up? Monday, November 14, 2011. Crowdfunding - Good Idea or Really, Really Stupid Idea? Daniel dailycrowdsource.com.

SEC 54

SEC San Jose Angel Investor Accredited Investor 54

Duct Tape Marketing

MARCH 24, 2022

And if most of them allow for you to be in the sweet spot, then you can say in aggregate, you're in the sweet spot. John Jantsch (05:45): I've, I've actually referred to it as seasons. And if you think about your life, you're balancing your portfolio of S curves where you've got your career. Maybe it's a really steep curve.

Leadership 95

Leadership Technical Review Fractional CTO Utah 95

mashable.com

SEPTEMBER 22, 2008

It also allows you to track who referred which client and why. Database, File Storage & Information Management Pixily – An online service that lets you aggregate, organize, find and share your documents. IFM Campaign Manager – A Web-based email list management and marketing tool.

Software Review 78

Software Review Social Media Social Network Software 78

Up and Running

MAY 28, 2015

Jonathan: Yeah, not every Kickstarter campaign is successful. That might be because the idea itself is bad, or maybe you just didn’t execute the campaign well enough to get enough people interested in the idea. Jonathan: The Kickstarter campaign went well for them. It’s a good reference point. Peter: That’s good, yeah.

Small Business 60

Small Business Email Startup Aggregator 60

Duct Tape Marketing

JULY 30, 2019

In other words, you go to a website and they’ve got all these glowing reviews on their website, but then there’s Google who is aggregating these theoretically in a sort of impartial way. John Jantsch: Okay, so on Google’s five point or five star scale, is there a perfect aggregate score that you should be aiming for?

Software Review 78

Software Review Reputation Small Business Aggregator 78

Up and Running

MAY 21, 2014

So then my definition of sales is, turning “know, like, and trust” into try, buy, repeat, and refer. With these terms; know, like, trust, try, buy, repeat, and refer, represent to me, are behaviors, actually, that our buyer wants to go on. Who else, you know, could they refer. A department. Who do they report to?

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

NOVEMBER 3, 2016

There you want to look at things in clumps and aggregates. Cross reference the personas you’ve created with your historical customers as well as who you want to be your customers. In addition, there may be multiple personas you need to address with different campaigns and pages. Image Source. What do they have in common?

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

APRIL 19, 2010

Point of confusion: People, like me, often also use the term Desirable Outcomes to refer to business objectives. Full disclosure: Depending on the specificity of your business objectives my asking you for your "desirable outcomes" could refer to "what are your goals". experiment with p type of campaigns. See below.].

Analytics 140

Analytics Metrics Web Framework 140

Duct Tape Marketing

DECEMBER 23, 2019

But then we think marketing ends at the repeat and refer stages. And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. So, how can we look at this in our marketing? So, pay to play is definitely here.

Small Business 61

Small Business Marketing Audio Kansas City 61

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. How can I sign up for that WPEngine drip campaign?

Email 54

Email Software Review Software Campaign 54

Duct Tape Marketing

NOVEMBER 2, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. Kip and Keion share their marketing expertise unfiltered in the details, the truth, and like nobody tells it. Listen to marketing, its grain wherever you get your podcasts. (00:56):

Framework 95

Framework Technical Review Audio Conversion 95

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

SEO 159

SEO Analytics Social Media Metrics 159

Occam's Razor

AUGUST 9, 2016

The latter is particularly useful as an aggregated view for senior executives. The Content Drilldown report uses the natural folder structure you are using on your website (if you are) and then aggregates content on those folders to show you performance. Above view is from the Campaigns report. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

JANUARY 25, 2016

This bonus search engine “bling” is often referred to as rich snippets. A common (and highly coveted) example of a rich snippet is when you see a star rating review or aggregate rating review show up right on the Google search results page. Aggregate Star Review Ratings in search results. What does Structured Data do?

SEO 28

SEO Kansas City Software Review HTML 28

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that signed-up after only x touches.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Television campaigns. "Social media campaigns" ( context ).

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

JANUARY 12, 2015

Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. If you would like to, start by downloading three of my favourite custom reports , or these three paid search campaign analysis custom reports. All data in aggregate is crap. Advanced segmentation ! The reason is simple.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 121

Metrics Analytics PPC Campaign 121

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Bounce rate helps you find campaigns and landing pages that need to be killed / improved. In this blog post we are going to bring the sexyback.

Metrics 153

Metrics Web Analytics CPA 153

ConversionXL

MAY 27, 2020

Another great example of linkable assets are pages that aggregate industry stats, like this one. He publishes only quality, in-depth content, which is why his graph of referring domains keeps growing: Even if you’re not as famous as Brian Dean, investing in detailed guides and how-to’s definitely pays off.

B2B 142

B2B Social Media Email Campaign 142

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. More is not the answer – better integration is. Facebook lead capture.

Marketing 78

Marketing Social Media Aggregator Database 78

Duct Tape Marketing

JUNE 23, 2014

I’ve been using a framework I call The Marketing Hourglass for years now as it perfectly orchestrates the stages of know, like, trust, try, buy, repeat and refer as way to view brand building and marketing campaign development. You must get very, very good at sharing, networking and aggregating content.

Social Network 78

Social Network Sales Cycle Aggregator Campaign 78

crowdSPRING Blog

SEPTEMBER 30, 2012

Yet it remains, that the old media outlets are still the most trusted, highly trafficked, and consistently referred-to sources for information for individuals and businesses. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Photo – Emerson reading newspaper, Wikimedia.

Small Business 88

Small Business Public Relations Social Media New York 88

Occam's Razor

JANUARY 30, 2012

And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. For the top websites that refer traffic, I wanted to know quickly (without having to do the math) which source sends traffic that tends to see more than one page. So go forth and multiply!

Analytics 146

Analytics Metrics API Web 146

Duct Tape Marketing

OCTOBER 3, 2013

Converged media refers to a company’s paid media buys, owned digital properties (such as their website and social pages), and earned user-generated content working in conjunction to inform and involve the user. To effectively make the most of their media resources, Hollister leveraged Twitter promoted hashtags to increase campaign exposure.

Media 77

Media Social Media Advertising Audience 77

Duct Tape Marketing

MARCH 12, 2025

Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign! And then those trusted sites are aggregated to form their results. They are exactly what the doctor ordered in order to get what's referred to as mentions. Learn more at adcritter.com. This is John Jantsch.

SEO 68

SEO ChatGPT Artificial Inteligence Search 68

crowdSPRING Blog

OCTOBER 16, 2018

With the #AerieReal campaign, the company encouraged customers to post unretouched swim photos to help raise money for charities like the National Eating Disorders Association. Aerie fans responded with enthusiasm and submitted thousands of dollars worth in personal photos for the brand’s campaign.

Small Business 62

Small Business Social Media Marketing Media 62