Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 132

Analytics Marketing Campaign Metrics 132

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. This can help them better manage marketing campaigns with clear goals and objectives. Generally, a CRM should include contact management, campaign automation, and lead tracking tools for monitoring sales activities.

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Which social media post was this link a part of?

Analytics 118

Analytics Campaign Email Channel 118

Up and Running

NOVEMBER 12, 2014

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo.

Equity 125

Equity SEC Technical Review Security 125

VC Cafe

JUNE 18, 2012

Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks. Unlike other companies, we are a true digital record label, not aggregators. Brandsforce - Company Website. How do we do this?

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

JULY 12, 2010

The rarest of the rarest of the rare who are on social media. You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Minority perspective right? Who tweets after all. :). Clean into the three desired categories.

Analytics 97

Analytics Viral Web Mobile 97

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Database, File Storage & Information Management Pixily – An online service that lets you aggregate, organize, find and share your documents.

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Most project creators describe their project using aggregate framing. Before launching your campaign, build your community reputation.

Campaign 48

Campaign Reputation Metrics Naming 48

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. What's the best way to aggregate to understand clearly how to improve? 7 Best Practices, Bonus Tips.

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

AUGUST 21, 2014

Using an aggregated set of over 15 billion actions analyzed by Mixpanel each month during August, September, and October 2013, they were able to establish new, industry specific benchmarks for retention. Actionable Advice. Don’t expect users to automatically “get” the value of your service. Show them with tips, guides, and success stories.

Retention 106

Retention Churn Rate Metrics Software Review 106

Duct Tape Marketing

SEPTEMBER 1, 2017

Typical tasks included looking at how well a campaign performed, what the costs were and returns on investment. Before the explosion of social media, marketers relied on the results of surveys and focus groups as a proxy for what customers wanted. Data: between historical assessment and predicting the future. An ocean of data.

Artificial Inteligence 66

Artificial Inteligence Marketing Algorithm Social Media 66

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. ” Things like our blog content, social media, and what they find on our website. Sharing is a very specific social function that has a lot to do with building value and connection by being. What about trust?

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck. A quick best practice. But, be picky, focus on big important pieces (BIPs :).

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good. with some results significantly higher.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

YoungUpstarts

OCTOBER 17, 2018

When a person adds a hashtag to their post, that hashtag is indexed by social networks and the content becomes more easily searchable and discoverable by others. For example, if a person clicks on the hashtag #purplemarkers, they’ll typically see a page that aggregates all content with the same hashtag. What is hashtag marketing?

Small Business 191

Small Business Marketing Social Media Social Network 191

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 16, 2018

Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? Many email delivery solutions like MailChimp, Bronto, and Campaign Monitor all have A/B functionality built into their programs. Experimentation is essentially risk management.

Marketing 133

Marketing Metrics Programming Design 133

Duct Tape Marketing

DECEMBER 23, 2019

A lot of times, small businesses will hire a marketing person who knows how to manage social media, but isn’t given any broader direction when it comes to marketing strategy. They have all the important tools you need for paid traffic, social media, PR, and SEO. So, pay to play is definitely here.

Small Business 61

Small Business Marketing Audio Kansas City 61

ConversionXL

SEPTEMBER 15, 2020

Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign. Tip: You can add any of these segments directly to your AdWords Remarketing List to give your display advertising and remarketing campaigns a boost. Smart optimizers don’t waste time with crappy aggregate data.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

YoungUpstarts

AUGUST 11, 2014

Social media platforms and aggregated news content sites are two favorites of Millennials. Marketers that need to capture the powerful Millennial market need to add native advertising to their campaign strategy in order to drive engagement and drive brand building through social sharing.

Marketing 176

Marketing Advertising Aggregator Social Media 176

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

SEO 159

SEO Analytics Social Media Metrics 159

Duct Tape Marketing

MARCH 24, 2022

And if most of them allow for you to be in the sweet spot, then you can say in aggregate, you're in the sweet spot. Use social media tools to schedule and publish updates, monitor terms and analyze performance. And if you think about your life, you're balancing your portfolio of S curves where you've got your career.

Leadership 95

Leadership Technical Review Fractional CTO Utah 95

David Teten

MAY 8, 2012

About a year ago, the Crowdfunding Campaign to Change Crowdfunding Law raised $1,321 (out of a $1,099 Goal) through Indiegogo’s campaign platform in order to fund a petition against the Securities Act. The company has experienced extraordinary growth: in March 2011, it had funded around 20,000 campaigns in 159 countries.

Securities and Exchange Commission 148

Securities and Exchange Commission IRR Entrepreneur Angel Investor 148

The Startup Magazine

JULY 9, 2020

We kept ourselves entertained through social media and streaming platforms. Setting up a strong and aggressive Social Media presence. If you are using your social media for just branding activities, then you are doing it wrong. In 2020, social media has evolved into a platform, which can help you with-.

Social Media 107

Social Media PPC Marketing SEO 107

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign. You can read about (and download) these two segments and a custom Google Analytics report for social media here. Tweet It!].

Analytics 48

Analytics eCommerce Software Review Technical Review 48

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. We streamline strategy development using a Reality-Based approach, then execute cross-media programs including websites, brochures, ads, booths. It has been fun to get to know her again.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

Duct Tape Marketing

JULY 30, 2019

In other words, you go to a website and they’ve got all these glowing reviews on their website, but then there’s Google who is aggregating these theoretically in a sort of impartial way. John Jantsch: Okay, so on Google’s five point or five star scale, is there a perfect aggregate score that you should be aiming for?

Software Review 78

Software Review Reputation Small Business Aggregator 78

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. How can I sign up for that WPEngine drip campaign?

Email 54

Email Software Review Software Campaign 54

Women Entrepreneurs Can

JUNE 19, 2022

Social Media has created an important place within the world of the web. There are nearly a billion active users on Social Media. Therefore, having a social media presence is essential in the brand journey for a business to thrive. Top Ideas to Boost Your Event Engagement With Social Media.

Social Media 52

Social Media Media Campaign Aggregator 52

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order!

Metrics 153

Metrics Web Analytics CPA 153

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. More is not the answer – better integration is. Google+ Hangouts to YouTube.

Marketing 78

Marketing Social Media Aggregator Database 78

Occam's Razor

MAY 19, 2014

at a level of aggregation or granularity you need, and send it into your digital analytics tools. People who don't know anything about Social Media use Facebook Likes to measure success. The whole thing is so painful. Depending on your local circumstances, you could possibly consider those as well. Likes – ?

Metrics 160

Metrics Analytics SEC Acquisition 160

Duct Tape Marketing

NOVEMBER 18, 2014

Millions use Buffer for it’s core namesake functionality – buffering social media updates over the course of a day. One very useful way to use Buffer is in support of a campaign. I’ve also used this approach to que up an entire week’s worth of activity so I could forget my social habit during a vacation.

Social Media 78

Social Media RSS Aggregator Media 78

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Television campaigns. "Social media campaigns" ( context ).

Analytics 124

Analytics Web Acquisition Metrics 124

crowdSPRING Blog

OCTOBER 8, 2018

When a person adds a hashtag to their post, that hashtag is indexed by social networks and the content becomes more easily searchable and discoverable by others. For example, if a person clicks on the hashtag #purplemarkers, they’ll typically see a page that aggregates all content with the same hashtag. Playful is good.

Small Business 80

Small Business Social Media Marketing Social Network 80

crowdSPRING Blog

SEPTEMBER 30, 2012

There is a place for the wide open faucet of information that Twitter can supply, and there are times when the traditional outlets can not compete, For instance, in the case of breaking, fast-evolving events such as the Arab Spring uprisings the best place to get instant factoids is via the person-on-the-street accounts aggregated via hashtag.

Small Business 88

Small Business Public Relations Social Media New York 88

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. This is quick, easy, and allows the dashboard viewer to see how campaigns (e.g.,

Analytics 117

Analytics Metrics Affiliate Aggregator 117