Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

APRIL 22, 2019

Getting access to these insights allows teams to channel more resources ahead of time to reduce the risk and impact of a missed deadline. Teams can find out whether or not a deadline is likely to be missed by looking at KPIs that use past data to estimate end dates of the activities, tasks, and projects. Will we stay within budget?

Artificial Inteligence 168

Artificial Inteligence Software Review Management Software Developers 168

Both Sides of the Table

JUNE 6, 2012

And you would promote your music through expensive and limited media channels (radio, who had a strangle hold on market) and retail shops (who could control placement and promotion). If audiences liked your music then you had to sell them physically at Tower Records or similar. That was the only way. 4 billion videos are watched daily.

Media 302

Media South Korea Distribution Technical Review 302

Both Sides of the Table

APRIL 10, 2010

In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also. I articulated in a previous post that startups should not treat the iPhone as a business but rather as a channel. I said this many times publicly before it ever started happening with Tweetdeck and Seesmic.

Acquisition 287

Acquisition Developer Management Advertising 287

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Steve Blank

MARCH 8, 2011

Startups, are not about executing a plan where the product, customers, channel are known. By aggregating user-generated speed and location data, Blink will provide instantaneously generated traffic-enabled maps, optimal routing, estimated time-to-arrival and predictive itinerary services to personal and corporate users.

Lean 307

Lean Business Model Customer Development Guinea 307

Duct Tape Marketing

JANUARY 3, 2018

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Justin Sturges: Yeah, and one of the key things that is often missed in a lot of the tools out there are the key aggregators … Oh shoot, I’m so bad with names. Back to Podcast. Transcript.

Lead Generation 66

Lead Generation SEO Channel Software Review 66

Up and Running

NOVEMBER 12, 2020

Leveraging the power of ML or Machine Learning, AI can help channelize your marketing spending in proper directions leading to a higher return on investment (ROI). If you plan to seek out funding , you’ll need to outline your marketing spend, as well as the channels and campaigns you intend to run. Pitch to investors. Do it yourself.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. Here’s how Nextiny ’s channel appears on their website: Users can customize the look of a channel (e.g.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

MARCH 20, 2019

As one reviewer conceded , that’s a challenge that software can’t solve: For us the ROI is still not totally found, as we are struggling with the sales channels who are not so enthusiastic about having to manage cold-to-cool leads, for a question of resources (again) and mentality. Deliver custom ads programmatically. Image source ).

Software Review 117

Software Review Software Marketing IP 117

ReadWriteStart

SEPTEMBER 3, 2010

so it shouldn't be long till they hop across the Channel. They themselves receive both public and private funding, which they use in turn to provide financial support to startups through incubators and other established channels. The Funding.

France 163

France Technical Review Incubator Early Stage 163

mashable.com

OCTOBER 1, 2013

Amazons product suggestions are great because they have so much aggregate data. If they did, I could get an amazing aggregate view of whats relevant to me based on a more complete profile. Follow @mashable. see more > Search. Social Media. Entertainment. US & World. Watercooler. Social Media. Entertainment. US & World.

eCommerce 108

eCommerce Technical Review San Francisco New York City 108

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. We don’t know the impact of each marketing channel.”. Google Analytics excels at revealing your traffic sources.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Up and Running

JULY 2, 2014

If your accounting tracks sales by channel but not by product type, for example, then try to forecast sales by channel. And if your accounting doesn’t give you information you can summarize and aggregate into meaningful categories, then maybe it’s time to review your chart of accounts.

Forecast 119

Forecast Sales Aggregator Software Review 119

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 119

Analytics Web Metrics Channel 119

Both Sides of the Table

MARCH 12, 2016

The people who spend the most money on reaching consumers: consumer products, car companies, food & beverage, entertainment – need to reach mass audiences and smaller channels aren’t as effective for them relative to the time to produce creative and learn how to perform in a channel. Authenticity / Endemic.

Advertising 150

Advertising Iowa Campaign DC 150

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no it was built to arm those spending money in channels in order not to be at a disadvantage. ==> You can join the Trust waitlist here. no surprise?—?that’s

Founder 424

Founder Product Cofounder Acquisition 424

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. Search engine optimization continues to be important, and can still get a macro understanding of performance and identify potentially valuable keywords.

Search 156

Search SEO Analytics Engineer 156

YoungUpstarts

OCTOBER 23, 2017

Here digital intercepts of consumer activities are aggregated into large data sets, analysed, and assessed versus market expectations. On the other hand, the systems they’re monitoring continue to generate an increasing amount of information.

Technical Review 154

Technical Review Artificial Inteligence Software Review IPO 154

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish. Solitude & creativity go hand-in-hand. I use tools to invoke my creative self.

Technical Review 356

Technical Review Framework Audience Media 356

Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. YouTube TV’s price just went up from $35 to $40 (they added more channels). Yet, when I want to pay full price on www.timbuk2.com

Conversion 125

Conversion eCommerce Artificial Inteligence Aggregator 125

ConversionXL

SEPTEMBER 10, 2019

Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. The long-term game completely changes: At scale, these channels can 10X the size of most companies.

Conversion 133

Conversion Technical Review Channel Engineer 133

David Teten

JUNE 1, 2011

Deal aggregation websites Increasing in popularity, trying to increase market efficiency. Teten question: What will the impact be of deal aggregating websites (Axialmarket, MergerID, PE-Nexus, PEGBASE, CapitalSphere, DealMarket, BizBuySell,) on the investment banking industry? More likely you hit their preferred channel.

Private Equity 122

Private Equity Deal Flow Equity Developer 122

VC Cafe

MARCH 1, 2024

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. It’s been a while since they’ve updated their RFS list and it captures all the buzzword’s of today’s tech world: AI, defence tech, climate, spatial computing, etc.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

MARCH 2, 2017

Test your marketing channel options to see which will be the most effective driver of your new online sales. Remember that almost every aspect of e-commerce can be outsourced, from inventory management to fulfillment. You don’t need to go all-in on e-commerce.

Technical Review 100

Technical Review Aggregator Sales Social Media 100

Up and Running

MAY 1, 2014

You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Every industry has different distribution channels and the best way to create your distribution plan is to interview others in your industry to figure out what their distribution model is. Social Media. Strategic Alliances.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

AUGUST 19, 2020

The first step is to establish communication channels between teams and set expectations about when and how to use them. a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. Are we able to create incrementality across channels?

PPC 69

PPC SEO Channel Analytics 69

This is going to be BIG.

FEBRUARY 22, 2010

You will excel at this because you have 5+ years of online and offline sales experience, recent experience working with a SaaS B2B company, and exceptional sales management skills, experience building a sales force and sales channels that sell SaaS services to the heads of marketing and/or eCommerce at online retailers, existing relationships with (..)

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

YoungUpstarts

AUGUST 3, 2018

You can the right candidates from places like job aggregators a place where recruiters post jobs and professional networks like LinkedIn. It helps in sourcing and importing contacts from external sites, resumes, and social channels by HR managers. Help in finding the right candidate for the job. Applicant Tracking System (ATS).

Management 100

Management Software Review Software Hiring 100

Gust

JANUARY 4, 2012

How much risk do IP issues in the aggregate pose to our business ? Large companies] win by locking competitors out of their sales channels. What is the risk-benefit calculus for developing and protecting proprietary technologies vs. buying or licensing them (“ build vs. buy ”)?

Intellectual Property 143

Intellectual Property IP Startup United States 143

ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. To not have it as an active part of your marketing portfolio is sub-optimal. Your website data.

Metrics 138

Metrics Campaign Email Marketing 138

Occam's Razor

JULY 1, 2013

Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective. The data is aggregated, but remember you are not trying to pinpoint the last click here. You can't.

Search 137

Search Analytics PPC Green 137

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. There is only one channel where our ability to discern intent is the super-strong. I love governments!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

VC Cafe

JUNE 18, 2012

Craze Digital is one of the world’s biggest Digital Entertainment indie companies, managing a host of online & mobile channels for high-demand Music & Video content, with a strong focus on innovative approach to monetization and distribution. Unlike other companies, we are a true digital record label, not aggregators.

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. This is especially true of big businesses: Chad Sanderson, Subway.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132