Both Sides of the Table

JUNE 6, 2012

When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. That couldn’t happen without the advent of lower cost production & distribution. This was how companies who produced media became big before the Internet.

Media 302

Media South Korea Distribution Technical Review 302

Steve Blank

MARCH 8, 2011

Startups, are not about executing a plan where the product, customers, channel are known. Agora’s selling points are its ability to reduce users’ IT infrastructure cost and enhance revenue for service providers. Veritas is making a low cost, residential wind turbine.

Lean 307

Lean Business Model Customer Development Guinea 307

YoungUpstarts

APRIL 22, 2019

Getting access to these insights allows teams to channel more resources ahead of time to reduce the risk and impact of a missed deadline. It’s important to have a report that allows for a comparison of the quoted or budgeted cost with the actual cost, as well as letting the executive team compare financial performance using custom criteria.

Artificial Inteligence 168

Artificial Inteligence Software Review Management Software Development 168

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

NOVEMBER 12, 2020

Actually spending money on advertising or other marketing costs can feel daunting and fruitless, especially when first starting out. Leveraging the power of ML or Machine Learning, AI can help channelize your marketing spending in proper directions leading to a higher return on investment (ROI). Selecting the right advertising channel.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. Here’s how Nextiny ’s channel appears on their website: Users can customize the look of a channel (e.g.

Hosting 127

Hosting Video Technical Review Software Review 127

VC Cafe

MARCH 1, 2024

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Small fine-tuned models as an alternative to giant generic ones – when finely tuned with appropriate data, smaller, specialised LLMs can yield comparable results at a fraction of the cost.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. We don’t know the impact of each marketing channel.”. That benefit comes at a cost—starting at $150,000 per year.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Up and Running

JULY 2, 2014

Since sales are intimate with costs and expenses, the forecast helps you budget and manage. If your accounting tracks sales by channel but not by product type, for example, then try to forecast sales by channel. And you can use the same logic for direct costs too. We’re human; we don’t do that well.

Forecast 119

Forecast Sales Aggregator Software Review 119

ConversionXL

MARCH 20, 2019

G2 Crowd confirms that it’s a high-cost option. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels. Aggregate that data at an account level to know which accounts to target.

Software Review 117

Software Review Software Marketing IP 117

ReadWriteStart

SEPTEMBER 3, 2010

plus it's faster and costs half as much ), it ranks first in the world for number of blogs per Internet user, and has a formidable market of Internet consumers who spent €5.5 so it shouldn't be long till they hop across the Channel. Not only does the country have a higher percentage of homes with high-speed Internet than the U.S.

France 163

France Technical Review Incubator Early Stage 163

Up and Running

MAY 1, 2014

Deciding on your price can feel more like an art than a science, but there are some basic rules that you should follow: Your pricing should cover your costs. There are certainly exceptions to this, but for the most part you should be charging your customers more than it costs you to deliver your product or service. Social Media.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

YoungUpstarts

OCTOBER 23, 2017

Here digital intercepts of consumer activities are aggregated into large data sets, analysed, and assessed versus market expectations. Legacy architecture in financial services, by contrast, is comprised of unique centralized databases, requiring the need and added cost of intermediaries to verify transactions between them (e.g.

Technical Review 154

Technical Review Artificial Inteligence Software Review IPO 154

Duct Tape Marketing

JANUARY 3, 2018

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. John Jantsch: So when it comes to the organic part, because obviously, that … For a lot of people, they really want to win that, because that doesn’t come attached, necessarily, with a click cost.

Lead Generation 66

Lead Generation SEO Channel Software Review 66

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. In my experience that is normally because it is hard to find data related to true costs. Your website data.

Metrics 138

Metrics Campaign Email Marketing 138

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 119

Analytics Web Metrics Channel 119

ConversionXL

SEPTEMBER 10, 2019

Even if you recruit in lower-cost areas and look for more junior folks, you’re looking at $150K each, fully loaded. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever.

Conversion 133

Conversion Technical Review Channel Engineer 133

YoungUpstarts

MARCH 2, 2017

Then, consider the added costs of adding e-commerce, from the cost of setting up your online sales site to the marketing and shipping expenses that you might incur. Test your marketing channel options to see which will be the most effective driver of your new online sales. You don’t need to go all-in on e-commerce.

Technical Review 100

Technical Review Aggregator Sales Social Media 100

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Why do cable & satellite companies force us to take content “bundles&# that cost more than we want and have content we don’t watch. Solitude & creativity go hand-in-hand. If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

Both Sides of the Table

MARCH 12, 2016

The people who spend the most money on reaching consumers: consumer products, car companies, food & beverage, entertainment – need to reach mass audiences and smaller channels aren’t as effective for them relative to the time to produce creative and learn how to perform in a channel. Authenticity / Endemic.

Advertising 150

Advertising Iowa Campaign DC 150

Gust

JANUARY 4, 2012

How much risk do IP issues in the aggregate pose to our business ? The only exceptions that come to mind are if the IP seems likely to provoke costly litigation, costs too much to develop, or taints the startup with some kind of ties to other ventures or people that give it a checkered past.

Intellectual Property 143

Intellectual Property IP Startup United States 143

ConversionXL

AUGUST 19, 2020

The first step is to establish communication channels between teams and set expectations about when and how to use them. a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. Are we able to create incrementality across channels?

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. YouTube TV’s price just went up from $35 to $40 (they added more channels). Yet, when I want to pay full price on www.timbuk2.com

Conversion 125

Conversion eCommerce Artificial Inteligence Aggregator 125

Up and Running

NOVEMBER 12, 2014

Cover Upfront Costs. The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. A successful campaign collects enough proceeds both to justify your business costs and satisfy your key business needs. Hire Attorneys and Accountants.

Equity 125

Equity SEC Technical Review Security 125

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. It shows Google's estimate of how many possible clicks you could get at a particular cost per click. Selfishly, now we can show the complete value, in dollars and cents, we deliver via SEO.

Search 156

Search SEO Analytics Engineer 156

This is going to be BIG.

FEBRUARY 22, 2010

Using Monetate Real-time Marketer, companies are boosting sales while slashing costs and time-to-market. That means marketers can change and test anything, anywhere on their sites, for any segment of shoppers, instantly, without I.T.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. Always adapt to what’s most important and sensible for you (and remember that nothing is free, every measurement decision you make has a cost!). What if you are a tiny local business in a narrow niche, should you use the same approach as Betabrand? Make tough choices.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

David Teten

JUNE 1, 2011

Deal aggregation websites Increasing in popularity, trying to increase market efficiency. Teten question: What will the impact be of deal aggregating websites (Axialmarket, MergerID, PE-Nexus, PEGBASE, CapitalSphere, DealMarket, BizBuySell,) on the investment banking industry? More likely you hit their preferred channel.

Private Equity 122

Private Equity Deal Flow Equity Developer 122

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. Focus on doing analysis.

Analytics 125

Analytics Channel Metrics Web 125

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. But they don't realize the cost. Earn more affection.

Analytics 132

Analytics Marketing Campaign Metrics 132

YoungUpstarts

AUGUST 3, 2018

You can the right candidates from places like job aggregators a place where recruiters post jobs and professional networks like LinkedIn. Help to eliminate costs of travel which is unnecessary. It helps in sourcing and importing contacts from external sites, resumes, and social channels by HR managers. Video interviewing.

Management 100

Management Software Review Software Hiring 100

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. But ultimately whether this is worth it depends on the cost to do this.

Chad 112

Chad Mobile Technical Review Aggregator 112

VC Cafe

JUNE 18, 2012

Cell Buddy has developed the only seamless, carrier grade solution, for low cost Voice calls, SMS and Internet, while abroad. Unlike other companies, we are a true digital record label, not aggregators. CellBuddy - Company Website. Craze - Company Website. We specializes in monetizing Video and Music content in the digital world.

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

The Startup Magazine

FEBRUARY 24, 2019

It’s expected to cut costs for healthcare services. Quadrature Amplitude Modulation technology (QAM) is used for creating a single channel and doubling the bandwidth by means of changing the amplitudes of 2 (two) data streams. Manufacturing will become faster and cheaper, products – more complex. Retail revenue will grow as well.

Technical Review 92

Technical Review Software Review South Korea Bandwidth 92

ConversionXL

OCTOBER 16, 2018

Further, call centers are notorious bastions of turnover, increasing employer costs. Estimates peg turnover at 30–45%, with each occurrence costing a company as much as $6,440. For companies, it was a new channel to reach their 1.5 AVA estimates that the chatbot integration reduced total per-case costs from $15–200 to $1.

Jamaica 112

Jamaica Database Conversion Cost 112

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113