Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted.

Analytics 119

Analytics Web Social Media Search 119

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

NOVEMBER 6, 2017

If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. A second segment we typically setup might include: existing customers vs. first-time customers. Your users are different.

Chad 112

Chad Mobile Technical Review Aggregator 112

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

JULY 2, 2014

Don’t be misled by accounting reports that give you infinite detail of sales broken down product by product, or customer by customer; for looking at the future, you need a manageable level of detail. If your accounting tracks sales by channel but not by product type, for example, then try to forecast sales by channel.

Forecast 119

Forecast Sales Aggregator Software Review 119

Duct Tape Marketing

JUNE 12, 2024

Although he sees strategic value in occasionally gating content to provide customized experiences, he advocates primarily for ungated content to attract genuine audience interaction. Even before I participated in the agency intensive training, I had already landed in my first customer. And now different channels are emerging.

Marketing 76

Marketing B2B Distribution Audience 76

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. Aggregated search engine level analysis. That of course will mean more referring keyword data will disappear. " : ).

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Multi-Channel Attribution Models. Time Decay Attribution Model.

Channel 162

Channel Analytics Campaign Conversion 162

crowdSPRING Blog

NOVEMBER 27, 2012

But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no revenue. How many customers are in the market? Can these customers pay for your products or services?

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Why is it that www.orbitz.com uses none of my location signals to customize content on their home page to appeal to me? Sad, right?

Web 165

Web Design Marketing Security 165

Startup Lessons Learned

JANUARY 18, 2010

Many people still find this idea challenging, even for companies that operate solely on the web. Recently, he was bitten by the lean startup bug and has started writing about his experiences attempting to apply lean startup and customer development principles. On the one hand, this is the ultimate in customer responsiveness.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Steve Blank

FEBRUARY 25, 2014

Over 10 weeks each team gets out of the building talking to 100 customers to test their hypotheses across all 9 boxes in the business model canvas. We collect the complete narrative of what they discovered talking to customers as well as aggregate interviews, hypotheses to test, invalidated hypotheses and mentor and instructor engagements.

Incubator 319

Incubator Intellectual Property Startup Lean 319

This is going to be BIG.

FEBRUARY 22, 2010

Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. That girl now has now has 200,000 paying customers and a profitable run rate of over $40M within 18 months of raising capital. How do you like them apples?

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. What’s the difference between raw and aggregated data in Google Analytics? Which devices do they use?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. Custom Dimensions: Deeper Unique-You Analysis. Custom Alerts: Get Your Known Unknowns! A typical strategy is to customize the view, to apply different filters, to be clever about adding data to it, so on and so forth. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Gust

JANUARY 4, 2012

How much risk do IP issues in the aggregate pose to our business ? In general, IP protection will do nothing to prevent others from independently developing something similar, copying the overall business model, targeting similar customers or end users, and perhaps even mimicking the product’s look and feel. trade secret).

Intellectual Property 143

Intellectual Property IP Startup United States 143

The Equity Kicker

MAY 19, 2015

That presents a challenge for retailers of occasional purchases whose customers don’t use them often enough to download an app. On the web these retailers found their customers via search, but that doesn’t work as well on mobile. They will be primarily web based (including mobile web) and may not need an app.

eCommerce 60

eCommerce Mobile Aggregator Vertical 60

Startup Lessons Learned

AUGUST 24, 2009

Customers will get to consume the content they want, and support the producers of that content directly, rather than having to rely exclusively on intermediaries. Now, helping potential customers discover new things they might like is the job of the discipline of marketing. There are just too many of them out there.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. That’s because the model is based on assumptions about customers that are totally unproven. So far, so good. If it costs $0.10

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Duct Tape Marketing

JUNE 21, 2016

Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. It doesn’t look like anything to the naked eye, but Google spiders can be 100% certain what they are looking at when it comes to identifying an address on your web pages.

SEO 47

SEO Software Review HTML Search 47

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. We are going to continue our quest today.

Analytics 146

Analytics Green Metrics Web 146

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. If you’re just a content company your advantages are too small to win on the web. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost. But think of this.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Up and Running

NOVEMBER 12, 2020

Leveraging the power of ML or Machine Learning, AI can help channelize your marketing spending in proper directions leading to a higher return on investment (ROI). Marketing is an investment where the money is spent to acquire more customers for your business, leading to higher profits and more revenue. Bring in new customers.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

Steve Blank

JULY 19, 2016

Jim Semick , co-founder of ProductPlan , which sells web-based software for building visual product roadmaps. a company that aggregates data on treatment outcomes for hospital patients. Jim offered this advice for entrepreneurs doing customer discovery: People want to be nice; people want you be successful. Peter Arvai.

Cofounder 120

Cofounder Entrepreneur Silicon Valley Sweden 120

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. I know you know that. :).

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 135

Analytics Vertical Metrics Web 135

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 119

Analytics Web Metrics Channel 119

Early Growth Financial Services

NOVEMBER 20, 2013

It is hard to imagine life before the web. If I am hiring a fix-it person, I love a link to Yelp, where I can check out their track record with other customers. If I am hiring a fix-it person, I love a link to Yelp, where I can check out their track record with other customers. I scan to see what information is available.

Phoenix 75

Phoenix Social Media Aggregator Curation 75

Startup Lessons Learned

AUGUST 16, 2010

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. Those tools, combined with focused customer interviews, have turbo-charged the company’s ability to learn.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Duct Tape Marketing

JUNE 30, 2017

Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). 66% of marketing leaders have seen an increase in new customers as a result of data-driven initiatives ( source ). Today, we teach you how. What is Data-Driven Marketing?

Marketing 55

Marketing B2B Database Campaign 55

Duct Tape Marketing

JANUARY 3, 2018

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Justin Sturges: Yeah, and one of the key things that is often missed in a lot of the tools out there are the key aggregators … Oh shoot, I’m so bad with names. Back to Podcast. Transcript.

Lead Generation 47

Lead Generation SEO Channel Software Review 47

www.forentrepreneurs.com

FEBRUARY 2, 2010

For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge. e.g. there could be large deals, and smaller deals.

Metrics 55

Metrics Design Entrepreneur Startup 55

Austin Startup

APRIL 25, 2017

It’s seems very likely that the growth in time spent in app per user was driven not by the early majority, but by the late majority and laggards (see below chart below from the famous book Crossing the Chasm about how to think about which customers are adopting a given product). 2 years ago my grandmother didn’t have Facebook.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Steve Blank

AUGUST 20, 2009

An existing market is one where competitors have a profitable business selling to customers who can name the market and can tell you about the features that matter to them. Do you know the archetype of their customers? Startup 2 Entrepreneur -“I’m competing against Company x and we are going to offer a lower-cost, web-based version.

Silicon Valley 210

Silicon Valley Startup RSS Customer Development 210

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. The high price tag self-selects Demandbase customers. It’s not just a giant CRM that matches customers with a subset of relevant accounts. Image source ). Image source ).

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. Remember: All data in aggregate is crap, segment or suck. If you want to play along.

Metrics 143

Metrics Acquisition eCommerce Analytics 143