Remove Aggregator Remove Channel Remove Demand Remove Metrics
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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 235
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. How will you act?

B2B 94
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Deepfake Detection – demand for a mobile application that provides deepfake detection, Caller ID, spam blocking and perhaps even live translation or agentic experiences for call handling.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.) Real-time analytics help streaming video services shift resources based on demand. C-suite level.

Analytics 119
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48
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Marching through quicksand

Startup Lessons Learned

The other revels in the world as we all know it will be someday: limitless distribution enabled by new technologies, the importance of collaborative filters, and on-demand availability of all content for end-users. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook.

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Health Tech Entrepreneur Builds a Business Focusing on Improving The Lives of Tens of Thousands

Hearpreneur

Portability: Related to privacy, consumers are going to demand that they are the owners of their data. Some innovators with integrated business models like Kaiser Permanente are making great strides in aggregating your patient data and making it accessible to you. It’s maddening for the consumer to navigate.