VC Cafe

MARCH 1, 2024

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation.

Artificial Inteligence 177

Artificial Inteligence Technical Review Software Review Generative AI 177

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 87

Marketing B2B Distribution Audience 87

ConversionXL

SEPTEMBER 10, 2019

I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. This is exactly what happened to me.

Conversion 133

Conversion Technical Review Channel Engineer 133

Both Sides of the Table

JANUARY 5, 2016

Multi-Channel-Network. The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

YoungUpstarts

OCTOBER 23, 2017

Here digital intercepts of consumer activities are aggregated into large data sets, analysed, and assessed versus market expectations. Blockchain is a distributed ledger technology (DLT) wherein all network participants can have separate copies of the entire record of transactions on the network. Transaction Processing.

Technical Review 154

Technical Review Artificial Inteligence Software Review IPO 154

Up and Running

MAY 1, 2014

You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Distribution. For product companies, a distribution plan is an important part of the complete business plan. Distribution is how you will get your product into the hands of your customers. Retail Distribution.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. ” YouTube takes 45%. but not that this justifies take a 45% revenue share.

Networking 366

Networking Media Distribution Video 366

VC Cafe

SEPTEMBER 9, 2020

Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. Trend to watch : an equivalent to MCNs (Multi Channel Networks) on the early days of YouTube where creators band together to generate economies of scale (and share revenue). Gen Z and the 1% rule. Creators Platform Dependency.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. This is especially true of big businesses: Chad Sanderson, Subway.

Chad 112

Chad Mobile Technical Review Aggregator 112

Duct Tape Marketing

MAY 6, 2013

eBay aggregated buyers and sellers of stuff, mostly stuff in the attic and garage, and took a fee on the sale. Today sellers can find viable marketplace distribution in places like Amazon, Buy.com, Newegg, Ariba as well as eBay. eBay was one of the first to crack the marketplace code online. Advantages of digital marketplaces.

Channel 63

Channel Small Business Distribution B2C 63

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. There is only one channel where our ability to discern intent is the super-strong. I love governments!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

VC Cafe

JUNE 18, 2012

Craze Digital is one of the world’s biggest Digital Entertainment indie companies, managing a host of online & mobile channels for high-demand Music & Video content, with a strong focus on innovative approach to monetization and distribution. We live, think and breathe digital music distribution.

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. Search engine optimization continues to be important, and can still get a macro understanding of performance and identify potentially valuable keywords.

Search 156

Search SEO Analytics Engineer 156

Start Up Blog

AUGUST 13, 2020

. – – – Distribution is everything: It’s more important than the product. There is nothing more common than market-leading businesses who don’t have the best product, yet are still more widely distributed. I’d much rather invest in an average product with incredible distribution.

Distribution 48

Distribution Channel Aggregator Internet 48

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. A lot of marketers are doing well in terms of authoring and distributing their content. The Uberflip platform starts with aggregating all the content you create and curate. Marketers need a bridge to cross.

Marketing 162

Marketing Curation B2C Audience 162

Gust

JANUARY 4, 2012

How much risk do IP issues in the aggregate pose to our business ? Large companies] win by locking competitors out of their sales channels. What is the risk-benefit calculus for developing and protecting proprietary technologies vs. buying or licensing them (“ build vs. buy ”)?

Intellectual Property 143

Intellectual Property IP Startup United States 143

Lightspeed Venture Partners

DECEMBER 14, 2012

I recently had the privilege of assembling an all-star group of media executives in Beverly Hills to discuss the challenges they face in distributing, monetizing and delivering their video content. In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content.

Business Model 159

Business Model Distribution Aggregator Channel 159

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. Pretty cool right?

Analytics 125

Analytics Channel Metrics Web 125

This is going to be BIG.

FEBRUARY 22, 2010

One thing is for certain — you must have experience dealing with large scale distributed applications. In this role you’ll need to provide mentorship and technical guidance to individual team members as well as get hands-on in helping to maintain and improve on our products.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

JULY 1, 2013

Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective. The data is aggregated, but remember you are not trying to pinpoint the last click here. You can't. My query above is for airline tickets.

Search 137

Search Analytics PPC Green 137

crowdSPRING Blog

NOVEMBER 27, 2012

. … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. Startup after Iron Planet? (6:00

Vertical 265

Vertical Curation Boston Burn Rate 265

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

AUGUST 9, 2016

The latter is particularly useful as an aggregated view for senior executives. Hence, start by looking at the Assisted Conversions report (Conversions > Multi-Channel Funnels)… Then metric you want to get your company used to first, to get them ready for savvier attribution anything, is the metric Assisted Conversions.

Analytics 60

Analytics Metrics eCommerce PPC 60

Lightspeed Venture Partners

FEBRUARY 20, 2013

PernixData introduces a software-defined “Flash Virtualization Platform” that aggregates and virtualizes flash storage distributed across servers into a scale-out data tier for enterprise data centers to provide low cost, deterministic high performance to any out-of-box application.

Software 104

Software Flash Architecture Aggregator 104

The Equity Kicker

JUNE 6, 2016

When I look in my traffic sources now it’s all Twitter, Facebook, Google and aggregators like Mattermark, channels where posting daily makes much less of a difference. In summary, posting frequency no longer effects distribution. So I’ve posted pretty much every working day for nearly ten years now.

Equity 60

Equity Aggregator Valuation Distribution 60

Steve Blank

MARCH 15, 2011

what distribution channel? We graded them on a scale of 1-5, posted our grades and comments to a shared Google doc, and had our Teaching Assistant aggregate the grades and feedback to pass on to the teams.). Channel : Mowing and agricultural equipment dealers. what’s the product? Our first team up was Autonomow.

Business Model 239

Business Model Nebraska Peru Germany 239

Up and Running

NOVEMBER 20, 2014

Traditional distribution services no longer work. Stop spending money on aggregation services that, at best, syndicate your content without driving any real eyeballs. – Firas Kittaneh , Amerisleep. Take distribution into your own hands and advertise press to your target customers through channels like Facebook.

PR 145

PR Small Business SEO Warrant 145

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). Before you create this segment you should go checkout your All Traffic Sources report and see how your web analytics tool is capturing various channels people show up from. Perhaps you are an exception.

Analytics 119

Analytics Web Social Media Search 119

David Teten

DECEMBER 12, 2017

Ramanan Raghavendran, Managing Partner at Amasia , explains how they’re managing their processes: “At Amasia, our distributed presence on both sides of the Pacific mandates the use of technology to be effective, timely and coordinated. The most frequently used channel to research people is unsurprisingly Linkedin , followed by Twitter.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Solitude & creativity go hand-in-hand.

Technical Review 356

Technical Review Framework Audience Media 356

Duct Tape Marketing

MAY 2, 2013

Evernote makes a great software product and distributes it through a free to upgrade approach. Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. This is probably the most common approach.

Business Model 78

Business Model Aggregator eCommerce Distribution 78

The Next Web

DECEMBER 8, 2013

Start with aggregating scarce and in-demand inventory. One of the most important trends in how traffic is distributed on the Internet is that individuals are increasingly able to manipulate, control, even direct their personal network value no matter the platform in which they built their network. Leverage influencers for liquidity.

B2C 136

B2C B2B Demand Vertical 136

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Israel Social Network Flash 145

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose. 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78