Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. For ecommerce websites here’s a behavior metric: Actions Completed = percent of email campaign visits that watched a video.

Metrics 138

Metrics Campaign Email Marketing 138

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s that’s where the customers are. That’s where Trust comes in?—?it

Founder 424

Founder Product Cofounder Acquisition 424

Lightspeed Venture Partners

DECEMBER 3, 2010

Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. The first generation of ecommerce sites were focused on functionality, getting the dog to talk better. The first generation of ecommerce sites were focused on functionality, getting the dog to talk better.

Internet 114

Internet eCommerce Advertising Flash 114

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure.

Analytics 125

Analytics Channel Metrics Web 125

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

SEPTEMBER 15, 2020

If you’re an eCommerce site , switch “Enable Ecommerce” to “ON” under “Ecommerce Settings” After you’ve done that, you can return to the same settings and switch “ Enable Enhanced Ecommerce Reporting ” to “ON” as well. Conversion funnels.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Understanding the difference is absolutely critical if you’re in the eCommerce space. Take a look… This is perfect for eCommerce sites. ” [Tweet It!]. Setting Up Your Google Analytics. Setup any Filters you’re interested in.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Steve Blank

MARCH 15, 2011

what distribution channel? We graded them on a scale of 1-5, posted our grades and comments to a shared Google doc, and had our Teaching Assistant aggregate the grades and feedback to pass on to the teams.). Channel : Mowing and agricultural equipment dealers. what’s the product? Our first team up was Autonomow.

Business Model 239

Business Model Nebraska Peru Germany 239

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Aggregate Audience Data. Cross-Device Attribution.

Mobile 48

Mobile Technical Review Software Review Metrics 48

The Equity Kicker

MAY 19, 2015

We’ve been doing a good deal of thinking about the future of ecommerce as the world goes mobile. Firstly some apps will aggregate goods from lots of retailers and discovery will happen in app. The aggregation needs to be broad enough that transactions occur frequently but narrow enough that product discovery is truly engaging.

eCommerce 60

eCommerce Mobile Aggregator Vertical 60

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Israel Social Network Flash 145

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? SALs are the goal for many enterprise marketing and sales groups, but knowing which channel brought them in is the key to really scaling your sales velocity.”

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. content, channels, etc.) Non-paid channels are the rest. are performing.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. Take for example, an eCommerce company. YouTube is a distribution and marketing channel like any other. Notably I said: You have to have owned & operated websites (O&O) to drive traffic to. You must invest in technology.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

VC Cafe

OCTOBER 14, 2010

Bloch was previously a partner in Jerusalem Venture Partners and an active member of the board in the Israeli startup Wix.

Venture Capital 98

Venture Capital Aggregator eCommerce Partner 98

YoungUpstarts

MAY 17, 2016

This is a strategy that has been successfully used by social networks, ecommerce stores and even enterprise businesses to drive customer engagement and build revenues. For instance, an ecommerce store that is looking at higher repeat purchases could offer loyalty points for each purchase that may be encashed over future purchases.

eCommerce 100

eCommerce Social Network Aggregator Lead Generation 100

Duct Tape Marketing

MAY 2, 2013

Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. Many straight up eCommerce companies, such as JustBats.com, fall into this category as do many eBay and Amazon sellers. Clarity.fm

Business Model 78

Business Model Aggregator eCommerce Distribution 78

ConversionXL

FEBRUARY 5, 2014

In 2013 Mazda started installing Stitcher – the second most popular podcast aggregator – in the actual dashboards of their cars. Look at the history channel, they’re doing shows like Ice Road Truckers and Monster Quest because they’re convinced nobody wants to watch even half-hour history shows. image credit.

Software 100

Software eCommerce Audio Hosting 100

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

SEPTEMBER 1, 2016

If viewed holistically, this data is just a generalized aggregation of disparate data points. For example, let’s say you’re an eCommerce marketer, and the following CRM report just came across your desk: Unique users: 13,020,403. In other words, it’s a bunch of useless, out-of-context numbers. Revenue impact: $260,408.

eCommerce 78

eCommerce Analytics Revenue Customer 78

Occam's Razor

APRIL 13, 2015

Time Lag & Path Length: Pan-Session Ecommerce Analysis. Time Lag & Path Length: Pan-Session Ecommerce Analysis. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder.

Analytics 60

Analytics Web eCommerce Metrics 60

View from Seed

SEPTEMBER 12, 2017

The old brands and distribution channels are dead or dying. What’s looking likely is that instead of physical stores and ecommerce being distinct, separate channels, we will see increasingly tight integration between the digital and physical experience of a brand or retailer — and new forms of retail experiences altogether.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

Occam's Razor

JANUARY 30, 2012

Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. Without this you fail in your duty (and the data recipients will make poor decisions). and Bounce Rate.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Remember: All data in aggregate is crap, segment or suck.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

JUNE 4, 2018

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. Deep breath.

Conversion 125

Conversion eCommerce Artificial Inteligence Aggregator 125

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 119

Analytics Web Metrics Channel 119

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Shopbop: (Luxury) Ecommerce and Branding Done Right! I also like the checkout experience… 8.

Web 165

Web Design Marketing Security 165

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 20, 2010

They might read 8 stories on your non-ecommerce content site, but you note that people who see three engage for a longer time. Before you create this segment you should go checkout your All Traffic Sources report and see how your web analytics tool is capturing various channels people show up from. Perhaps you are an exception.

Analytics 119

Analytics Web Social Media Search 119

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. Smartphone data registers in-store browsing habits to improve online or offline marketing targeting, approximating the advantages enjoyed by ecommerce companies.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

DECEMBER 12, 2011

… From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). For ecommerce or non-ecommerce websites, loyalty can mean the difference between life of survival and raking in profits like crazy. Checkout the Time Lag report. Deep insights await.)

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

FEBRUARY 7, 2011

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Please see the advice above. and finally 3.

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Aggregates lie.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. It takes multiple visits to purchase, from multiple channels/influences.

Analytics 146

Analytics Green Metrics Web 146

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85