CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
ConversionXL
NOVEMBER 23, 2022
Product should be your main channel for customer acquisition, retention and expansion. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. Emma Stratton: “Grow with messaging” Messaging can make a good product look bad.
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