Remove Aggregator Remove Channel Remove Finance Remove Retention
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Product should be your main channel for customer acquisition, retention and expansion. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. Emma Stratton: “Grow with messaging” Messaging can make a good product look bad.

B2B 94
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Are You Ready for Equity Based Crowdfunding?

Up and Running

If your business needs financing, consider equity crowdfunding; its distinctive traits will lure investors desiring the rewards of investment returns and investor protection, in addition to the goodwill generated by their support. Set a Fundraising Goal. Evaluate the amount your business can reasonably collect.

Equity 125
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4 Ways AI Is Transforming the Business Landscape

Women Entrepreneurs Can

Boosting the World of Finance. The finance industry is spearheading the AI revolution. Improving Employee Engagement and Retention. When it comes to improving employee engagement and retention, AI offers great potential. From banking to marketing, artificial intelligence is impacting industries all across the board.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. but few step back and really examine the underlying assumptions of startup finance.

Customer 167
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. The difficulty in getting the numbers (bug Finance!) Your website data. You know, Analysis Ninja territory!

Metrics 138
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The SMB Guide To CRM In 2019

YoungUpstarts

No doubt you’re thinking about myriad administrative and organizational needs relating to accounting and finance, staffing, your product and service roadmap for the year and more. Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data?

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Finding money online (principally online lending) has not seen the same level of explosive growth in the US, although in Europe and India there has been real growth in microlending (including “pay day loans”) from companies ranging from Wonga to SKS Finance. Competition shifts from user acquisition to user retention.

Internet 114