Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc.,

Metrics 138

Metrics Campaign Email Marketing 138

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Total revenue. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?)

Analytics 124

Analytics Web Acquisition Metrics 124

abovethecrowd.com

JUNE 2, 2021

They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. Consider these facts: Start by poring over the data compiled by Jay Ritter at the University of Florida. Everyone in the industry knows IPO allocations are “hot” and “very limited.”

IPO 82

IPO Customer Matching Silicon Valley 82