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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

MARCH 8, 2011

Could we even could find 40 Stanford graduate students interested in being guinea pigs for this new class? Startups, are not about executing a plan where the product, customers, channel are known. As the students filed into the classroom, my entrepreneurial reality distortion field began to weaken. What if I was wrong?

Lean

Lean Business Model Customer Development Guinea

Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Start using some of those customers as guinea pigs for a self-serve version of the product.

Customer

Customer San Francisco Lean Hockey Stick

StartUpRoar

A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Lessons Learned: Validated learning about customers

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