Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure.

Analytics 125

Analytics Channel Metrics Web 125

Startup Professionals Musings

JULY 10, 2021

Use aggregated data from social media, professional market research, public sentiment, and key influencers for change analysis. The first step is to break the legacy silos and underground channels in the current organization, which usually means realigning executive leadership and roles.

Customer 434

Customer Social Media Demand Aggregator 434

ConversionXL

AUGUST 19, 2020

You wouldn’t hire a brain surgeon to treat your heart condition. The first step is to establish communication channels between teams and set expectations about when and how to use them. Are we able to create incrementality across channels? Get your teams on the same page and measure performance consistently across channels.

PPC 69

PPC SEO Channel Analytics 69

David Teten

JUNE 1, 2011

Deal aggregation websites Increasing in popularity, trying to increase market efficiency. Teten question: What will the impact be of deal aggregating websites (Axialmarket, MergerID, PE-Nexus, PEGBASE, CapitalSphere, DealMarket, BizBuySell,) on the investment banking industry? More likely you hit their preferred channel.

Private Equity 122

Private Equity Deal Flow Equity Developer 122

Up and Running

MAY 1, 2014

Use this chapter to describe your current team and who you need to hire. You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. See Also 8 Tips For Getting Your Product Into Retail Channels. This chapter will also define how you measure success. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Startup Lessons Learned

JANUARY 18, 2010

But instead of channeling all my energy towards building new features, I channel roughly 80% of it towards measuring and optimizing existing features. Examples of things I monitor are the numbers of user activations, active users, and aggregate page hits to user galleries. I am not advocating adding no features at all.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A successful startup strives for this latter case.

Customer 156

Customer San Francisco Viral Lean 156

Women Entrepreneurs Can

AUGUST 30, 2020

Enhancing the Hiring Process. The hiring process has many flaws, even though strategic talent acquisition is central to most businesses. Most job interviews are driven by first impressions, and are rife with bias.The fact that referrals still represent more than 50% of hires is alarming.

Artificial Inteligence 59

Artificial Inteligence Technical Review Retention Aggregator 59

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Perhaps they’ll be able to hire someone especially skilled in the marketing skills needed to find this positioning.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. She knows the internal politics are tricky, but she’s navigated them well. So far, so good.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Startup Professionals Musings

JUNE 13, 2014

Use aggregated data from social media, professional market research, public sentiment, and key influencers for change analysis. The first step is to break the legacy silos and underground channels in the current organization, which usually means realigning executive leadership and roles.

Customer 242

Customer Social Media Aggregator Analytics 242

Hearpreneur

JULY 8, 2017

Some innovators with integrated business models like Kaiser Permanente are making great strides in aggregating your patient data and making it accessible to you. When I’m hiring someone to join our team, I always ask if they can tolerate uncertainty, or if they seek out situations where the instruction book hasn’t been written yet.

Technical Review 54

Technical Review Fractional CTO CTO CTO Hire 54

Startup Professionals Musings

JANUARY 24, 2018

Use aggregated data from social media, professional market research, public sentiment, and key influencers for change analysis. The first step is to break the legacy silos and underground channels in the current organization, which usually means realigning executive leadership and roles.

Demand 179

Demand Customer Social Media Aggregator 179

Transformify

JULY 3, 2018

The days of placing a simple NOW HIRING job posting in the classified section of the newspaper and being flooded with resumes are long over. An emerging HR trend among job boards, aggregators and recruitment agencies include integrating filters into their application platform. Extending Branding to Resume Applications.

Artificial Inteligence 40

Artificial Inteligence Technical Review Employee Matching 40

Startup Professionals Musings

JANUARY 24, 2018

Use aggregated data from social media, professional market research, public sentiment, and key influencers for change analysis. The first step is to break the legacy silos and underground channels in the current organization, which usually means realigning executive leadership and roles.

Demand 140

Demand Customer Social Media Aggregator 140

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. Of course, if you find a rep with a high dial to demo ratio and high close rate, study them, spread the best practices across the team, and hire more people with the same profile. Bookings is the pre-cursor to Revenue. Very much enjoyed the read David!

Metrics 55

Metrics Design Entrepreneur Startup 55

Startup Professionals Musings

AUGUST 1, 2015

Use aggregated data from social media, professional market research, public sentiment, and key influencers for change analysis. The first step is to break the legacy silos and underground channels in the current organization, which usually means realigning executive leadership and roles.

Customer 120

Customer Social Media Aggregator Analytics 120

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . ff Venture Capital hired two full-time engineers to build out Totem. Qnary is one of numerous tools which can help build out your team members’ virtual presence. Fincura specializes in serving lenders.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

SEPTEMBER 19, 2009

In fact theyd cause there to be more jobs for Americans, because the companies they started would hire more employees as they grew. 2gov.org automatically routes your tweet (aggregating it with everyone else whos expressed a similar point of view) to the right legislator or agency.

San Francisco 150

San Francisco Founder DC Washington 150

Duct Tape Marketing

JANUARY 4, 2016

It follows that brand ambassadors add one more channel to your marketing strategy as well as a new dimension to it: personality. Using Hootsuite, you can set up a stream that will aggregate all of the conversations about your brand even if they don’t tag you in it. Look for the most engaged followers.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

Hunter Walker

OCTOBER 25, 2020

The “absolutely yes” category was dominated by creators who had branched beyond their initial piece of content and created some persistent space for the community to aggregate. Hiring for many roles in SF, North Carolina or Remote. The other night I was wondering which ones I’d likely still be subscribing to a year or two from now.

North Carolina 118

North Carolina Community Media Video 118

YoungUpstarts

JANUARY 13, 2017

Pursuing new sales channels while maintaining your current brand can help diversify your products and attract more customers to your business. If it is time to hire additional salespeople, there are some helpful guidelines here. According to a recent survey by UPS , the adoption of online shopping is accelerating.

Small Business 100

Small Business Small Business Administration Social Media Aggregator 100

Occam's Razor

JANUARY 4, 2022

A junior Analyst – even a budding reporting-focused new hire – should be watching it. Additionally, by aggregating products/services into lumpy groups, it can give a misleading sense of success. You can do this using an aggregate % number that you can lop off for CoGS. You can do it in aggregate. As illustrated above: 1.

Conversion 129

Conversion Analytics .Net Metrics 129

A Crowded Space

NOVEMBER 24, 2014

There’s a saying, “Nobody has been fired for hiring McKinsey.” » In completely open marketplaces, quality is at the control of the buyer who makes the hiring decision. I would argue far easier than traditional channels. Marketplaces do an excellent job at aggregating demand.

Reputation 106

Reputation Curation Demand Syndicate 106

Early Growth Financial Services

NOVEMBER 20, 2013

If I am hiring a fix-it person, I love a link to Yelp, where I can check out their track record with other customers. Tobuscus is one of the reasons my son is planning his first career step to be creating and monetizing his own YouTube channel). After scanning past the sponsored links (why don’t I trust those?)

Phoenix 75

Phoenix Social Media Aggregator Curation 75

viniciusvacanti.com

SEPTEMBER 27, 2010

Hire a programmer. Advice: See this great article on how to hire a programmer. Advice: Hire a Programmer. It’s your ability to create great content, build a great sales team or execute on marketing channels. As a personal experience, if we had been building a Groupon competitor, we would have hired a programmer.

Hiring 41

Hiring Cofounder API Aggregator 41

Hunter Walker

AUGUST 26, 2022

I tried to get hired at Better Place and failed. When I learned they were hiring a community manager, I threw everything I had at the interview process. But for the first time since abandoning my law school plan A, my mandate was clear: I needed to work at a startup. Enter Box.

IPO 123

IPO Cofounder Early Stage San Francisco 123

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. All well and good. Here is the minor problem. Oh and don't tell me that your "branding" campaign is to increase "engagement"!

Campaign 130

Campaign Analytics Metrics Search 130

viniciusvacanti.com

SEPTEMBER 27, 2010

Home About Contact Me How To Make It as a First-Time Entrepreneur Vinicius Vacanti Should You Hire a Programmer or DIY? Hire a programmer. Advice: See this great article on how to hire a programmer. Examples: Initial prototypes of Gilt, Groupon, Thrillist, Gawker Advice: Hire a Programmer. Cons: It will cost you money.

Cofounder 41

Cofounder Hiring Ruby Founder 41

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). Keep an Eye on Local Services Ads.

Search 78

Search PPC Kansas City B2C 78

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. If not, the SEO God you hired might only be a seo god. At the highest level, across visits by focusing on unique people, the report shows the role search plays in driving conversions.

Search 156

Search SEO Analytics Engineer 156

Transformify

JUNE 17, 2024

Businesses may streamline their hiring process and guarantee they draw in and keep top talent by utilizing the features of an applicant tracking system (ATS). A software programme called an applicant tracking system is made to automate and simplify the hiring process. What is an Applicant Tracking System (ATS)?

Hiring 40

Hiring Software Review Social Media Mobile 40

Duct Tape Marketing

AUGUST 18, 2014

Over the years my email newsletter has become more of a place to filter, aggregate and share other people’s content in snack sized versions. And perhaps hire you or buy from you. But, using Instagram I can take a photo, tag the location and then write as little or much as I want and share it out to all other channels.

Marketing 69

Marketing Social Media North America Media 69

ConversionXL

SEPTEMBER 10, 2019

I was hired to level-up the marketing team. Then, I evolved it into a growth team by hiring a designer and two engineers. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. The long-term game completely changes: At scale, these channels can 10X the size of most companies.

Conversion 133

Conversion Technical Review Channel Engineer 133

Up and Running

NOVEMBER 12, 2014

Hire Attorneys and Accountants. The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. Hire Attorneys and Accountants. online communication channels to discuss the securities offering. Perform Background Checks.

Equity 125

Equity SEC Technical Review Security 125