Duct Tape Marketing

JANUARY 3, 2018

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. He is a local SEO, website building & lead generation expert, Duct Tape Marketing Certified Consultant, and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation.

Lead Generation 67

Lead Generation SEO Channel Aggregator 67

Occam's Razor

DECEMBER 20, 2010

Only one of the above goals is connected to a "hard" conversion (leads generated, Goal 2). Before you create this segment you should go checkout your All Traffic Sources report and see how your web analytics tool is capturing various channels people show up from. Still pathetic, right? Perhaps you are an exception.

Analytics 119

Analytics Web Social Media Search 119

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 140

Analytics Aggregator Channel B2B 140

Duct Tape Marketing

JUNE 21, 2016

and Google Local, or maybe even an industry specific directory or two like Houze or Angie’s List, but you probably didn’t realize that Google relies on hundreds of data aggregators and directories to help them sort out and keep straight all of the local businesses out. So, you might very well be familiar with a few directories like Yelp!

SEO 53

SEO Software Review HTML Search 53

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed.

Marketing 72

Marketing Social Media Sales Media 72

www.forentrepreneurs.com

FEBRUARY 2, 2010

For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge. Bookings is the pre-cursor to Revenue.

Metrics 55

Metrics Design Entrepreneur Startup 55

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

MAY 17, 2016

In its simplest sense, this is the process of rewarding customers for completing tasks that you measure and thus channeling your visitors through a funnel that drives conversion. This public gratification provides users with sufficient incentive to contribute and thus help TripAdvisor meet its business need of aggregating traveler reviews.

eCommerce 100

eCommerce Social Network Aggregator Lead Generation 100

The Startup Magazine

JULY 9, 2020

Lead Generation and Sales. Help create New Sales channels and Revenue generating models. For example, listing your business to aggregator sites, setting up your own e-commerce presence, or even opening up your blog to guest posting possibilities. Branding and exposure. Reputation Management.

Social Media 94

Social Media PPC Marketing SEO 94

Duct Tape Marketing

JANUARY 4, 2016

It follows that brand ambassadors add one more channel to your marketing strategy as well as a new dimension to it: personality. Using Hootsuite, you can set up a stream that will aggregate all of the conversations about your brand even if they don’t tag you in it. Look for the most engaged followers.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. YouTube Video channel selector. Facebook lead capture.

Marketing 78

Marketing Social Media Aggregator Database 78

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

SEPTEMBER 5, 2014

My Hubspot channel colleague Rachel Cogar at Puma Creative has a phase that I just absolutely love – she describes Inbound Marketing as a crock-pot strategy, not a microwave strategy. Your telemarketer looking for leads might stumble upon someone who is ready to buy now. Photo Credit: lisaclarke via photopin cc.

Sales Cycle 77

Sales Cycle Forecast Charlotte Lead Generation 77

Duct Tape Marketing

JUNE 30, 2017

This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes. Score your leads: Assign a value to leads based on the likelihood that the person is going to buy your product or service.

Marketing 70

Marketing B2B Database Campaign 70

Duct Tape Marketing

OCTOBER 3, 2013

Converged media refers to a company’s paid media buys, owned digital properties (such as their website and social pages), and earned user-generated content working in conjunction to inform and involve the user. The value of converged media lies in the intentional blurring of lines. Link to white paper – [link].

Media 74

Media Social Media Advertising Audience 74

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation?

Search 78

Search PPC Kansas City B2C 78

Duct Tape Marketing

MARCH 27, 2018

The key is to continue to position yourself as the expert in your field, and the best way to do this is to create and aggregate content into one place to show not only your visitors that you know what you’re talking about, but search engines as well. Have I lost you? I hope not! Content becomes an asset over time.

Aggregator 78

Aggregator Engineer Social Media SEO 78

Hearpreneur

AUGUST 2, 2016

Do you really understand how to market your opportunity and speak to an audience via the necessary channels? Platforms that by default become directories and aggregators of deals but lack efficient means to offering marketing to their issuers and exponentially grow their proprietary investor base will not survive.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Check aggregator sites that feature tweets. Step 2: Set up a Twitter-friendly conversion channel. For example, one of my Twitter lead-generation campaigns was based on giving away a free writing checklist. Who needs this step?

Conversion 68

Conversion Social Media Search Campaign 68

Occam's Razor

APRIL 29, 2013

Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. Another legacy of old channels of advertising like TV, magazines and radio. This is not a metric, this is more of a what data you'll use to target your advertising issue.

Metrics 166

Metrics Marketing Search SEO 166