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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 234
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 162
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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also. I articulated in a previous post that startups should not treat the iPhone as a business but rather as a channel. I said this many times publicly before it ever started happening with Tweetdeck and Seesmic.

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The Crucial Questions Every Project Manager Needs To Ask – And The KPIs To Answer Them

YoungUpstarts

Much like a GPS plans the best route to guide you to your destination, KPIs help project managers stay on track for successful completion. Let’s take a look at the questions that project managers need to be asking, and how the KPIs that are visible through a comprehensive project management software platform can answer them.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! But the founders also recognized – as many great founders do – that they were going to have to build out an experienced management team to become the billion company everybody believes this can be. This has been a very welcome addition.

Video 320
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Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

by Shailendra Nagarajan, Senior Product Marketing Manager at DataWeave. How can they determine whether their products are being sold at the right price across all channels? Engaging in effective practices that leverage modern technologies to monitor and control the eCommerce Channel through brand analytics.

eCommerce 127
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

You Manage What you Measure. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Or they go in the opposite direction and spend too much time capturing & measuring data that isn’t used to make management decisions. On measurement.

Metrics 346