Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure.

Analytics 125

Analytics Channel Metrics Web 125

David Teten

JUNE 1, 2011

Deal aggregation websites Increasing in popularity, trying to increase market efficiency. Don’t really give discounts, but call the preferred buyer and tell them the terms they need to match to close the deal. Casts a wider, more efficient net than existing channels with a more robust database and a more detailed search function.

Private Equity 122

Private Equity Deal Flow Equity Developer 122

VC Cafe

JUNE 18, 2012

Craze Digital is one of the world’s biggest Digital Entertainment indie companies, managing a host of online & mobile channels for high-demand Music & Video content, with a strong focus on innovative approach to monetization and distribution. Unlike other companies, we are a true digital record label, not aggregators.

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. In these examples I was selling enterprise software where the vocab matched perfectly.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

SEPTEMBER 15, 2020

You can mix and match between simple segments. Then add a visit filter to match viewing blog content. Include: Event exactly matches AddToCart. Exclude: Page exactly matches ThankYou. Using horizontal funnels, you can analyze based on channel, A/B test variation , browser type, new vs. returning users, etc.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. After users take a style quiz to assess their profile, they are shown a selection of shoes, bags and accessories that have been specifically chosen to match their taste. JustFab and JewelMint have subsequently launched with similar models.

Internet 114

Internet eCommerce Advertising Flash 114

Women Entrepreneurs Can

AUGUST 30, 2020

For instance, IBM’s Watson Candidate assistant can match job applicants with specific positions they will excel at. AI-powered tools can gauge the effectiveness of employee collaboration by monitoring workplace social channels and social enterprise tools. Such tools are designed to benefit both the candidates and the employers.

Artificial Inteligence 59

Artificial Inteligence Technical Review Retention Aggregator 59

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Check aggregator sites that feature tweets. Step 2: Set up a Twitter-friendly conversion channel. For example, if I were to promote my writing checklist to Twitter influencers, this profile would be a perfect match!

Conversion 68

Conversion Social Media Search Campaign 68

ConversionXL

AUGUST 19, 2016

Marketers are left with analytics that don’t match up with the actual amount of users on their site. There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data. Aggregate Audience Data. to create statistical matches between devices. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” You can mix and match between simple segments. Then add a visit filter to match viewing blog content. Include: Event exactly matches AddToCart. Exclude: Page exactly matches ThankYou. ” [Tweet It!]. Let’s build that segment.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ReadWriteStart

NOVEMBER 8, 2010

To recap, the recommendation engine helps entrepreneurs find the rest investor match, based on the latter's previous patterns. But ChubbyBrain has given ReadWriteWeb an even closer look at aggregate-level data for a certain subset of that population, based on those folks who used invitations from us to sign up for the service.

Silicon Valley 115

Silicon Valley Aggregator Early Stage New York 115

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Marie Polli – Taking Your Customers on a Journey That Matches Their Expectations. Report tangibly and make content marketing comparable to direct marketing channels.

PPC 48

PPC Analytics Video Non-Compete 48

Transformify

JULY 3, 2018

An emerging HR trend among job boards, aggregators and recruitment agencies include integrating filters into their application platform. In the past, HR managers would spend hours going over applications, resumes and cover letters in order to find candidates that matched their criteria. Power to the Applicant.

Artificial Inteligence 40

Artificial Inteligence Technical Review Employee Matching 40

Austin Startup

AUGUST 30, 2019

AFWERX, who works out of Capital Factory’s Center for Defense Innovation, serves as a channel through which entrepreneurs can access the necessary resources to make their ideas a reality within the U.S. The issues primarily addressed AI automated systems, data aggregation, communication and streamlining pilot training.

SBIR 48

SBIR Government Startup Venture Capital 48

Duct Tape Marketing

MAY 6, 2013

eBay aggregated buyers and sellers of stuff, mostly stuff in the attic and garage, and took a fee on the sale. Loss of brand – What makes someone want to do business with you based on an awesome experience can be lost in the matching specs of a marketplace. eBay was one of the first to crack the marketplace code online.

Channel 76

Channel Small Business Distribution B2C 76

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Rising non-branded organic traffic.

SEO 159

SEO Analytics Social Media Metrics 159

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. Tip: Always adjust the color pattern to match clients’—or your own—corporate colors.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Steve Blank

AUGUST 20, 2009

Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. This is easy to test. Do this before you write code you may end up throwing away.

Silicon Valley 210

Silicon Valley Startup RSS Customer Development 210

The Next Web

DECEMBER 8, 2013

Start with aggregating scarce and in-demand inventory. The objective is to have a seller treat the personalized store as his or her own online presence and actively market it in existing marketing channels (social media, business directories, TV etc.). Time shift demand and supply.

B2C 136

B2C B2B Demand Vertical 136

Duct Tape Marketing

JANUARY 4, 2016

It follows that brand ambassadors add one more channel to your marketing strategy as well as a new dimension to it: personality. Using Hootsuite, you can set up a stream that will aggregate all of the conversations about your brand even if they don’t tag you in it. Look for the most engaged followers.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. YouTube Video channel selector. Geo location-based content.

Marketing 78

Marketing Social Media Aggregator Database 78

Austin Startup

JUNE 21, 2010

In early 2009, the founders of Sparefoot (then called Homstie.com) had a vision of allowing people with extra storage space in their homes to make a match with people who wanted to store things. SpareFoot will use the proceeds to grow its team and expand into new marketing channels with the goal of driving even more tenants to its clients.

Los Angeles 72

Los Angeles Aggregator Early Stage Partner 72

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. .

Analytics 90

Analytics SQL Metrics Campaign 90

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics! and Bounce Rate.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. If you use broad-match like I did above you get a "category" view of your performance.

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

OCTOBER 15, 2019

Or, you may want to know at which stage in the funnel it’s best to encourage customers to make a purchase (and the best channel to do so). The biggest problem companies usually run into is not being able to identify the same users across online and offline channels. Aggregates. Use online apps to lead customers offline.

Analytics 85

Analytics Cloud Advertising Metrics 85

Hearpreneur

AUGUST 2, 2016

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

View from Seed

SEPTEMBER 12, 2017

The old brands and distribution channels are dead or dying. What’s looking likely is that instead of physical stores and ecommerce being distinct, separate channels, we will see increasingly tight integration between the digital and physical experience of a brand or retailer — and new forms of retail experiences altogether.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. When you submit your keywords and bids, the search engine will match them against user search queries. Selfishly, now we can show the complete value, in dollars and cents, we deliver via SEO.

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

JULY 1, 2013

But the first thing you'll note are the big mis-matches. Now, be aware that we are not looking for a perfect straight line match. But, you don't want vast mis-matches either. Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. Not good either.

Search 137

Search Analytics PPC Green 137

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

Transformify

OCTOBER 25, 2024

AI ATS platforms are revolutionizing the way charities manage their recruitment efforts by streamlining processes, expanding outreach, and ensuring a better match between volunteer skills and organizational needs. The base functionalities of TFY AI ATS are offered at no cost to NGOs and charities to help them maximize their social impact.

ChatGPT 40

ChatGPT Algorithm Syndication Syndicate 40

ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. Product should be your main channel for customer acquisition, retention and expansion. But we put an even bigger focus on the value that smaller groups and relationship-building have. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

DECEMBER 20, 2010

Before you create this segment you should go checkout your All Traffic Sources report and see how your web analytics tool is capturing various channels people show up from. By now I am never surprised when I see the above result for Social Media efforts of most outcomes-driven pimping efforts via those channels. and so on and so forth.

Analytics 119

Analytics Web Social Media Search 119

Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. YouTube TV’s price just went up from $35 to $40 (they added more channels). Yet, when I want to pay full price on www.timbuk2.com

Conversion 125

Conversion eCommerce Artificial Inteligence Aggregator 125

abovethecrowd.com

JUNE 2, 2021

They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. Investment banks simply do not match supply and demand. The vast majority of all bond offerings are priced using the order matching system.

IPO 82

IPO Customer Matching Silicon Valley 82