Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. I don't think it is simply a metrics/measurement problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 130

Campaign Analytics Metrics Search 130

crowdSPRING Blog

AUGUST 2, 2016

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. Data segmentation, in particular, can help you do things like measure cost per lead relative to customer lifetime value by channel. Is this a perfect form of analysis?

Marketing 48

Marketing Metrics Aggregator Social Media 48

ConversionXL

SEPTEMBER 10, 2019

Otherwise, consider using those marketing dollars to scale up your core distribution channel first. For that year, the metrics look amazing. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. A properly scaled marketing channel can 10X your business.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

FEBRUARY 7, 2022

You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. Don’t test for a vanity metric. You immediately total that up and proudly start a PR campaign stating that the experimentation program added $15 mil in revenue. Accommodate for this reality in your PR campaign.

Analytics 103

Analytics Programming Global Campaign 103

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100