Both Sides of the Table

MARCH 12, 2016

The people who spend the most money on reaching consumers: consumer products, car companies, food & beverage, entertainment – need to reach mass audiences and smaller channels aren’t as effective for them relative to the time to produce creative and learn how to perform in a channel. Authenticity / Endemic.

Advertising 150

Advertising Iowa Campaign DC 150

David Teten

DECEMBER 12, 2017

We believe this way we can extrapolate insights for our particular business model (portfolio operator VC fund) previously missed out.”. We make heavy use of Slack both internally and with our portfolio company founders for messaging and task progression. How can accelerating portfolio company value be aided by use of software?

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Duct Tape Marketing

MARCH 24, 2022

And to your question specifically, once you start to say, okay, well, where am I in my, I roll on the S curve overall, everything that's required of me, but it very much is a portfolio of curves that you are going to have a number of different curves that you're on within your work. So you're putting together that portfolio.

Leadership 91

Leadership Technical Review Fractional CTO Utah 91

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. Rinse and repeat.

Analytics 125

Analytics Channel Metrics Web 125

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 140

Analytics Aggregator Channel B2B 140

Hunter Walker

OCTOBER 25, 2020

The “absolutely yes” category was dominated by creators who had branched beyond their initial piece of content and created some persistent space for the community to aggregate. Highlighted Homebrew Portfolio Jobs. The other night I was wondering which ones I’d likely still be subscribing to a year or two from now. Things I’m Enjoying.

North Carolina 115

North Carolina Community Media Video 115

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. Google Trends is valuable because it helps expand our keyword portfolio (top searches) and the keywords under which we should be lighting a fire (rising searches). Here's an example.

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Your website data. Okay it’s your turn now.

Metrics 138

Metrics Campaign Email Marketing 138

Gust

JANUARY 4, 2012

How much is it worth investing in cultivating and enforcing an IP portfolio ? How much risk do IP issues in the aggregate pose to our business ? Large companies] win by locking competitors out of their sales channels. What kind of advantage will this create vs. our competitors ? Barriers to entry ?

Intellectual Property 143

Intellectual Property IP Startup United States 143

David Teten

JUNE 1, 2011

Deal aggregation websites Increasing in popularity, trying to increase market efficiency. Staying on the buyers’ lists is based on how well you conduct yourself in the diligence processes, “beauty contest” Banks are aware of your funding situation and your portfolio / investment thesis. Intermediaries.

Private Equity 122

Private Equity Deal Flow Equity Developer 122

This is going to be BIG.

FEBRUARY 22, 2010

We realized that there were certain open positions in our portfolio we wanted to call extra attention to. A week or so ago, we launched the Key Hire Wire at First Round. Over 1,000 senior professionals have since signed up for the mailer, which goes out on Fridays. I tried to make it a little more entertaining than your average job RSS feed.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

The Equity Kicker

AUGUST 7, 2014

With TV programmes the major story has been Netflix taking market share from cable and satellite TV companies but that has been substituting one bundle for another rather than unbundling, albeit in an on-demand rather than channel format. A bit like our portfolio company Thread.com , but for TV.

Aggregator 92

Aggregator Portfolio Channel Restful 92

Occam's Razor

AUGUST 9, 2016

The latter is particularly useful as an aggregated view for senior executives. Hence, start by looking at the Assisted Conversions report (Conversions > Multi-Channel Funnels)… Then metric you want to get your company used to first, to get them ready for savvier attribution anything, is the metric Assisted Conversions.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 119

Analytics Web Metrics Channel 119

Lightspeed Venture Partners

DECEMBER 14, 2012

To bring an additional perspective to the conversation, I invited Lightspeed portfolio companies BloomReach, EdgeSpring, MapR, Nutanix, PernixData and Virtual Instruments who are focused on helping companies store, manage, analyze, and surface next-generation data and content. Spotify, Rhapsody. Netflix, HBO Go. Live events. Movie Theaters.

Business Model 159

Business Model Distribution Aggregator Channel 159

Both Sides of the Table

APRIL 23, 2011

An example is Metacafe, a Highland Capital portfolio company. It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. He is starting to see this occur in sites that are verticalizing content. 37:00-40:30).

Vertical 265

Vertical Curation Boston Burn Rate 265

Steve Blank

NOVEMBER 25, 2013

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. An Evidence-based Curriculum (currently taught in the Lean LaunchPad classes and NSF Innovation Corps accelerator ). Those days are over.

Oakland 330

Oakland Incubator Lean Metrics 330

Hunter Walker

AUGUST 26, 2022

I’m an Ashley Mayer superfan so beyond the affinity, have been fortunate enough to also bring her into Homebrew as an advisor to our portfolio companies, and invest in Coalition , a venture firm she founded along with three other amazing female operators. We had overlapping circles and then became friends.

IPO 95

IPO Cofounder Early Stage San Francisco 95

VC Cafe

JUNE 18, 2012

Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Unlike other companies, we are a true digital record label, not aggregators. . – get your free ticket while they last: Israel and UK Digital Drinks. Craze - Company Website.

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

Reid Hoffman

DECEMBER 4, 2020

I first met Joe when he was working as a General Partner for Entrepreneur First , a Greylock -backed early stage tech fund which has gone on to raise and run $200 million in capital for start-ups, creating a global portfolio with an aggregate value of more than $2 billion.

United States 28

United States Silicon Valley San Francisco Artificial Inteligence 28

Up and Running

NOVEMBER 20, 2014

A marketing/PR agency may have a flashy portfolio that impresses you with their big name clients, but for a startup or small business, paying thousands each month to such an agency isn’t going to be good bang for your (limited) buck. Expensive Agencies. No respectable writer references wires for publish-worthy news. Premature Stories.

PR 145

PR Small Business SEO Warrant 145

Occam's Razor

DECEMBER 12, 2011

… From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). If you have a non-ecommerce website then there is something delightful for you in the Google Analytics Multi-Channel Funnel reports. Checkout the Time Lag report. Deep insights await.)

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

MAY 19, 2014

at a level of aggregation or granularity you need, and send it into your digital analytics tools. By channel] Conversions - Assisted Conversions. Essentially, how often did that channel help with a future conversion? The whole thing is so painful. It is what makes the world go round!

Metrics 160

Metrics Analytics SEC Acquisition 160

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. Peter Cohen www.saasmarketingstrategy.com David Skok Peter, this is a great point, and one which has led to many long discussions with my portfolio companies. And a little harder than that for direct sales situations with large deal sizes.

Metrics 55

Metrics Design Entrepreneur Startup 55

Cracking the Code

OCTOBER 10, 2008

Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

FEBRUARY 7, 2022

You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. The individual is ignoring varied influence across product portfolios, seasonality, diminishing returns, changes in the audience, and a million other things. Because: All data in aggregate is crap.

Analytics 103

Analytics Programming Global Campaign 103

Occam's Razor

JANUARY 10, 2011

Everyone wants the perfect tool that bounces rates in real time while computing multi-channel attributable impact of an email sent to grandma via Facebook based on competitive intelligence gleaned from TV watching behavior of customers with lifetime value greater than $358 and FICO scores of 700 or higher. [I Aggregation of marginal gains!

Analytics 121

Analytics Web Agile Campaign 121

Occam's Razor

FEBRUARY 25, 2014

PS: The data in the graph is cool, you can see my brief analysis on my LinkedIn Influencer Channel: Email Still Rocks! You will never obsess about the cost per trade of your E-Trade portfolio, right? And because all data in aggregate is crap , segmented trends are even better! But at least you can see what 30 seconds can do.

Analytics 145

Analytics Search Metrics Web 145

Occam's Razor

APRIL 13, 2015

One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. The Assisted Conversions report builds upon recommendation #4, Time Lag and Path Length, and shows the performance of marketing channels in both delivering last-click conversions and assisted conversions.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. A portfolio of seven strategies that you can use in the ultimate quest for any online marketer / analyst: measuring branding campaigns.

Campaign 130

Campaign Analytics Metrics Search 130

VC Cafe

APRIL 8, 2010

Gordonsville, Virginia-based PBM manufactures and distributes over-the-counter store-brand infant formula and baby foods sold by retailers in the mass, club, grocery and drug channels in the United States, Canada, Mexico and China. AMDOCS BUYS LEADING UK MOBILE COMPANY MX TELECOM.

Israel 68

Israel OTC Brazil Paraguay 68

www.xconomy.com

JUNE 9, 2012

Tech Channels ▾ Cleantech ›. Amazingly, nobody has aggregated this data before,” says Coats, who was previously a managing partner at San Diego’s Hamilton Bioventures. FDA Clears New Genentech Breast Cancer Drug, in Combo With Herceptin. View More in San Francisco ›. View More in Seattle ›. View More in Cleantech ›. Health IT ›.

San Diego 40

San Diego Venture Capital Technical Review San Francisco 40

VC Cafe

SEPTEMBER 23, 2024

Hour One , a pioneer in AI-powered video creation, has made significant strides in generating realistic human presenters for various applications (disclosure: Remagine Ventures portfolio company). And much of multi billion dollar animation companies like Moonbug’s Cocomelon is data-driven, AI-assisted production.

Generative AI 97

Generative AI Technical Review ChatGPT Software Review 97

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Mce Systems. MailVision. Perfecto Mobile [profitable and well funded].

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

APRIL 29, 2013

Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. Let's say you have a stock portfolio with someone like E-Trade. Another legacy of old channels of advertising like TV, magazines and radio. " Arrrrhhhhh!

Metrics 166

Metrics Marketing Search SEO 166